result of addressing consumer expectations. In keeping with their commitment to integrity, all Elephant House products continued to be promoted in an ethical and responsible manner. In addition to ensuring that they do not sponsor any illegal events or those that are socially or environmentally harmful, all their promotional campaigns are filtered through a process managed by the John Keells Holdings (JKH) Group CSR Committee to ensure that they do not convey any socially harmful messages.
Product guarantees 产品保证
"Our passion is to deliver pleasure and nutrition throughout peoples lives, through exciting and superior products, whenever and wherever they choose to eat and drink"
Over the years, they have never lost sight of one of the key fundamentals that sustain their business-the need to maintain brand loyalty among consumers by continuing to deliver pleasure and nutrition while maintaining stringent quality.
To do this, they continued to follow Good Hygiene Practices (GHP); Good Manufacturing Practices (GMP), conformed to industry norms in their labeling practices - including details of nutritional information; implemented 5S, Kaizen, Quality Circles and Six Sigma; and ensured their production processes operated under controlled conditions that met SLS standards. In recognition of their efforts, they were not only accredited with ISO 22000 quality certification but their consumers nominated Cream Soda as the most popular beverage for the 3rd consecutive year, placing their trust in them over other international beverages. This indicates the confidence placed by consumers in them superior products.
They do not limit their quality controls to merely their production process but extend it towards the first point of contact between their consumers and the Elephant House brands by collecting samples of all their products offered on the retail shelves on a quarterly basis and sampling them for any quality deficiencies. They go one step further before distributing their pasteurized milk and iced-coffee, where the daily batch of dairy products - though tested intensely at the production premises at Maskeliya, is also submitted to a second quality check in Colombo before distribution.
Awards and accreditation 奖励和认可
Due to our continuous efforts at improving efficiencies and commitment to quality, we achieved ISO 22000 certification during the year.
Elephant House Cream Soda bagged the Sri Lanka Institute of Marketing and Nielsen People's Award for 2008 as the Most Popular Beverage for the 3rd consecutive year.
Apple Soda, which took the market by storm, was recognized with a Bronze for the Most Innovative New Entrant for the year by Sri Lanka Institute of Marketing (SLIM).
In recognition of its efforts to penetrate global markets, the Company was once again awarded the Silver under the Agriculture Value Added sector by the National Chamber of Exporters of Sri Lanka.
For the second consecutive year, the Company's Annual Report 2007-08 received the Gold Award in the Food and Beverages Sector, presented by the Institute of Chartered Accountants of Sri Lanka Annual.
Packaging and Delivering 包装和运输
Raw materials are received from local as well as international suppliers and the
