adapted a Chinese philosophy ‘yin and yang’ in order to adjust to Chinese culture. Many similar kind of signs can be found in the works of this term paper which proposes that Multinational companies have adapted their marketing strategy to the cultures of countries where they are operating.
学期论文强调了不同的例子，例如，大量的作品被用作文章、期刊和书籍的证据，作者在这些文章、杂志和书籍中写到了文化对跨国公司的重要性，并表明未能应对文化差异会导致跨国公司在国际市场上的失败，沃尔玛等公司失去了市场份额，被迫离开德国、韩国和日本市场，主要是因为文化差异。菲多利总部设在美国的跨国公司采用了中国哲学“阴阳”来适应中国文化。在这篇学期论文的工作中可以发现许多类似的迹象，学期论文表明跨国公司已经根据其经营所在国的文化调整了营销策略。
Experiential evidences of three countries, including India, Nigeria and America, where Multinationals have adjusted to the national cultures of these countries are included in this term paper. 17 different multinationals were comprised in a study conducted in Nigeria, where they were asked that whether culture influences their marketing activities. The results mainly justified that the sale promotion, marketing strategies, distributions and personal sales in specific are influenced by Nigerian culture this evidence along with other two evidences that of IKEA in America and Kellog’s in India, where they adjusted to the cultures in order to be successful evidences to be a valid answer that is, yes National Culture has an effect on International businesses and marketing strategy specially with Multinational organizations, which explain the first problem area of this term paper.
学期论文包括印度、尼日利亚和美国三个国家的经验证据，这些国家的跨国公司已经适应了这些国家的民族文化。在尼日利亚进行的一项研究包括17家不同的跨国公司，他们被问及文化是否影响他们的营销活动。研究结果主要证明，尼日利亚文化对其促销、营销策略、分销和个人销售产生了影响，这一证据与美国宜家和印度凯洛格的其他两个证据一起，在那里他们适应了文化，成为成功的证据，这是一个有效的答案，是的，民族文化对国际业务和营销策略有影响，特别是对跨国组织，这解释了学期论文的第一个问题领域。
Literature like, MNCs departure from markets, such as Wal-Mart from Japan, Korea and Germany, loosing market shares such as that of Kellogg in Indian market and Frito-Lay applying the Chinese philosophy ”ying yang” covers the third question of research problem.
研究问题的第三个问题是，跨国公司离开市场，如日本、韩国和德国的沃尔玛，失去市场份额，如凯洛格在印度市场和菲多利运用中国哲学“阴阳”。
So based on the literature, and empirical evidences presented in this term paper, it is concluded that culture has an influence on the marketing strategies of MNCs.
References 参考文献
Cullen, J. B., & Parboteeah, P. (2008). Multinational Management in a Changing World. In Multinational management: A strategic approach (4th ed., pp. 5-8). Mason, OH: Thomson/South-Western Pub.
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EKERETE, P. P. (2001). THE EFFECT OF CULTURE ON MARKETING STRATEGIES OF MULTINATIONAL FIRMS: A SURVEY OF SELECTED MULTI NATIONAL CORPORATIONS IN NIGERIA. African Study Monographs, 22(2), 93-101.
EKERETE, P. P. (2001). The Effect of Culture on Marketing Strategies of Multinational Firms: A Survey of Selected Multinational Corporations in Nigeria. African Study Monographs, 22(2), 93-101.
Guffey, M. E., & Loewy, D. (2010). Business communication: Process and product (7th ed.).
Hofstede, G. H. (1994). Cultures and organizations: Software of the mind : intercultural cooperation and its importance for survival. London, UK: HarperCollins.
Hofstede, G. H. (1994). Introduction. In Cultures and organizations: Software of the mind : intercultural cooperation and its importance for survival (pp. 1-5). London, uk: HarperCollins.
Pride, W. M., & Ferrell, O. C. (2010). Marketing (2010 ed.).
因此，基于文献和学期论文中提供的经验证据，可以得出文化对跨国公司营销策略有影响的结论。本站提供各国各专业term paper范文，term paper写作辅导，如有需要可咨询本平台。
