a few lessons from the starting missteps, Kellogg’s totally redid its advertising activities and also brand building projects and made it India-particular. Most importantly, to beat the value affectability of Indian buyers, it launched little measured pack at Rs. 10 just for Indian market. At that point, they chose to tap the Indian open’s adoration for Hollywood geniuses by propelling a restricted release Kellogg’s Chocos Iron Man 2 “web-outlined cereal”. The utilization of couple of particular words taken from Indian dialect – Hindi, for example, Corn Chips with Iron Shakti and Calcium Shakti in the dispatch of new variations issued it a neighbourhood feel which was a decent activity taken by the administration. These moves have demonstrated that the brand was redone particularly for the Indian market, and new variations were presented for the Indian purchasers (Taneja, Girdhar, & Gupta, 2012, p. 72-73).
即使在他们食用的时候，他们也发现，当薯条被浸泡在温暖的排水管中时，它们的硬度也会完全瓦解，沿着这些线，它们失去了定位的目的，而定位的目的保证了薯条在食用时保持新鲜。由于凯洛格遇到的问题，与上个月Walk和1995年的报价相比，其交易在1995年4月下降了25%。在从最初的失误中吸取了一些教训后，凯洛格完全重新调整了广告活动和品牌建设项目，并将其打造成印度特色。最重要的是，为了克服印度买家的价值矫揉造作，该公司仅针对印度市场推出了10卢比的小包装。当时，他们选择利用印度公开赛对好莱坞天才的崇拜，推出了一款限量发行的凯洛格公司的《乔科斯钢铁侠2》“网络谷物”。在发布新的变体时，使用了几个取自印度方言的特定单词——例如印地语，“玉米片配铁沙克提”和“钙沙克蒂”，给人一种邻里的感觉，这是政府采取的一项体面的活动。这些举措表明，该品牌被重新打造，特别是针对印度市场，并为印度买家推出了新的变体。
2.7: Cultural models 文化模式
As culture is defined in section 3.1 of this term paper, now the cultural models that have been used to relate culture to various marketing concepts must be identified. Three models that are been extensively used in the past are, the Hofstede model, the Bond model and the Hall model.
由于本学期论文第3.1节对文化进行了定义，现在必须确定用于将文化与各种营销概念联系起来的文化模型。过去被广泛使用的三种模型是，霍夫斯泰德模型、邦德模型和霍尔模型。
Hofstede model: The Hofstede model is made up of four dimensions, which are named as power distance, collectivism versus individualism, femininity versus masculinity and uncertainty avoidance (Hofstede, 1994, p. 5).
霍夫斯泰德模型：霍夫斯泰模型由四个维度组成，分别命名为权力距离、集体主义与个人主义、女性气质与男性气质以及避免不确定性。
Power distance: Can be characterized as the degree to which the less effective individuals from organizations and associations inside a nation expect and acknowledge that power is circulated unequally. Organizations are the essential components of society like the family, school, and group; association’ are the spots where you work(Hofstede, 1994, p. 28).
权力距离：可以被描述为一个国家内部组织和协会中效率较低的个人期望和承认权力不平等的程度。组织是社会的重要组成部分，如家庭、学校和团体；协会是你工作的地方。
Collectivism versus individualism: is characterized as, independence relates to social orders in which the ties between people are loose: everybody is relied upon to care for himself or herself and his or her prompt gang. Socialism as its inverse relates to social orders in which individuals from conception onwards are coordinated into solid, strong in-gatherings, which all through individuals’ lifetime keep on ensuring them in return for unquestioning dependability (Hofstede, 1994, p. 51).
集体主义与个人主义：其特征是，独立与人与人之间关系松散的社会秩序有关：每个人都被依赖于照顾自己和他或她的即时帮派。社会主义与其相反，它与社会秩序有关，在社会秩序中，个人从概念开始就被协调成坚实、强大的集会，在个人的一生中，这些集会一直在确保他们，以换取毫无疑问的可靠性。
Femininity versus masculinity: Relates to social orders in which social sexual orientation parts are plainly unmistakable i.e. men should be affirmed, intense and concentrate on material achievement while ladies should be more humble, delicate and concerned with the personal satisfaction. Womanliness relates to social orders in which social sexual orientation parts cover i.e. both men and ladies should be humble, delicate and concerned with the personal satisfaction (Hofstede, 1994, p. 82-83).
女性气质与男性气质：与社会秩序有关，在社会秩序中，社会性取向的部分是明确无误的，即男性应该得到肯定、强烈并专注于物质成就，而女性应该更加谦逊、细腻并关心个人满意度。女性气质与社会秩序有关，其中社会性取向部分涵盖了社会秩序，即男性和女性都应该谦逊、细腻，并关心个人满意度。
Uncertainty avoidance: Can consequently be characterized as the degree to which the individuals from a society feel undermined by obscure circumstances. This inclination is, in addition to a variety of other things, communicated through anxious anxiety and in a requirement for consistency: a requirement for composed
