Paper范文参考-文化差异对全球市场的影响。本文是一篇留学生paper写作范文,主要内容是提出了一项关于全球市场新进入者面临的威胁的研究,主要是跨文化差异带来的麻烦。本提案调查了该主题的一些适用背景工作,并设定了一些有助于更好地理解该主题的目标、目标和研究方法。Paper研究的主要重点是关注大多数企业在计划进入国际市场时面临的跨文化威胁。在这个竞争激烈的世界中,将业务扩展到外部市场非常重要。但这种向国际市场的扩张伴随着高度的风险。本研究认为欧洲、中东和北美两个国家以及国际化模式是出口业务。
Abstract 摘要This paper proposes a study on the threat the new entrants in global markets encounter mainly about the trouble arising from cross-cultural differences. This proposal investigates some of the applicable background work on the topic and sets some of the aims, objectives and research methodology that help for the better understanding of the topic. The main emphasis in this research is focus on the cross-cultural threats most businesses face during their plans to enter into the international markets. The expanding of business operations into external markets is very important in this competitive world. But this expansion into international markets is associated with high degree of risk. This research considers two countries Europe, Middle East and North America and the mode of internationalization are the Export business.
Background: 背景
Business who enter new markets face many problems and this threats faced by new entrants is faced from many years. This is extensively considered in the literature but unlike nuances from this topic can be analysed. If there is risk connected to the reality that a business enters a new international market, huge levels of uncertainty could be associated when business go into new markets in different countries, this due to the existence of cultural aspects may weaken the achievement of the new business.
进入新市场的企业面临许多问题,而新进入者面临的这种威胁是多年来一直面临的。这在文献中被广泛考虑,但与此不同的是,可以分析这个主题的细微差别。如果企业进入新的国际市场的现实存在风险,那么当企业进入不同国家的新市场时,可能会带来巨大的不确定性,这是由于文化因素的存在可能会削弱新企业的成就。
In a situation in which Globalisation plays a most important role in home economies, the focus of going into new international markets is an additional and more pertinent. Apart from this in some of the industries the national market is not sufficient to cover up every aspect of the production of the business, and consequently, there is a need for such business to enter into new markets, for example, find the financial support for growth and development. Thus, the entry in international markets in this perspective may not be a choice but relatively it is an obligation.
在全球化在国内经济中扮演着最重要的角色的情况下,进军新的国际市场的重点是一个额外的、更重要的问题。除此之外,在某些行业,国家市场不足以覆盖企业生产的各个方面,因此,此类企业需要进入新市场,例如,为增长和发展寻找资金支持。因此,从这个角度来看,进入国际市场可能不是一种选择,但相对而言,这是一种义务。
Business decisions are extremely surrounded in a sociological framework where culture plays an important role. To that degree, the significant threat of entering international markets can be differences in the culture that may weaken the progression of entering the new market of the achievement of the international project.
商业决策被社会学框架所包围,文化在其中扮演着重要角色。在这种程度上,进入国际市场的重大威胁可能是文化差异,这可能会削弱进入国际项目成果新市场的进程。
For every business to decision of entering into a new international market requires huge resources, more often than not there are resources that require to be assigned to the decision of global entry, and that managers need to execute to the procedure of entry. But large investments into the new ventures in international markets does not in reality give success to the firm, the crucial lies only if the business enters the new markets before its competitors as these cultural aspects of the new markets can hinder performance in the beginning and to understand the culture, manage peoples preferences and to be successful requires a long-term process (Mascarenhas 1998). Moreover, the study also demonstrates that new entrants typically require placing smaller amount of capital in the procedure of entering the new market, and consequently this plan can be pursued by business with few resources if they are initial entrants.
对于每个企业来说,进入一个新的国际市场的决定都需要巨大的资源,通常情况下,需要为全球进入的决定分配资源,管理人员需要执行进入程序。但是,在国际市场上对新企业的大量投资实际上并不能给公司带来成功,关键在于企业必须在竞争对手之前进入新市场,因为新市场的这些文化方面可能会在一开始就阻碍业绩,并理解文化,管理人们的偏好并取得成功需要一个长期的过程。此外,该研究还表明,新进入者通常需要在进入新市场