ress the issues presented in this chapter?康宁是如何解决本章中提出的问题的？
Answer: Corning has implemented an innovative strategy to bring in diversification in the product lines apart from manufacturing glass. The company has an extremely competent R&D Department who are engaged in extensive research work on how to bring in innovation and diversification to sustain and grow in the industry. The company holds offsite meetings with the top level and the technical managers regularly at intervals of four to six weeks.
康宁实施了一项创新战略，除了制造玻璃外，还实现了产品线的多样化。该公司拥有一个非常称职的研发部门，他们从事广泛的研究工作，研究如何引入创新和多样化，以在行业中维持和发展。公司每隔四至六周定期与高层和技术经理举行一次场外会议。
It also believes in taking customer feedbacks and suggestions regularly in order to design products and services as per their tastes and preferences. Corning has also a cross-functional team which has members from different departments like operations, engineers, sales and marketing specialists and scientists who work together in designing the innovative strategies for the company.This is the process by which the company handles the several issues related to innovation in services.
它还相信定期听取客户的反馈和建议，以便根据他们的口味和偏好设计产品和服务。康宁还有一个跨职能团队，成员来自不同部门，如运营、工程师、销售和营销专家以及科学家，他们共同为公司设计创新战略。它还相信定期听取客户的反馈和建议，以便根据他们的口味和偏好设计产品和服务。康宁还有一个跨职能团队，成员来自不同部门，如运营、工程师、销售和营销专家以及科学家，他们共同为公司设计创新战略。
Q.2: What advice would you give to Corning about planning for innovation?关于创新规划，你会给康宁什么建议？
Answer: Corning has a very effective cross-functional team which takes care of the innovation strategies by working in coordination with each other. This is the reason why the company has been successfully running for more than 150 years. But, it is often seen that the company sometimes plan too many innovative things which might not be suitable for the organization at the current moment. This involves some outflow of funds also, as extensive research work comes at a significant cost. This is the area which I would suggest the company to take care of, not to overdo the innovative research. It should be done at some intervals and after watching the customer responses to a newly launched product. But, it cannot be denied that the company has earned more than 50% of its revenues during the last 10 years from selling products which are not even 5 years old.
康宁拥有一支非常有效的跨职能团队，通过相互协调来处理创新战略。这就是该公司成功运营150多年的原因。但是，人们经常看到，公司有时会计划太多创新的事情，而这些事情目前可能不适合组织。这也涉及到一些资金外流，因为大量的研究工作需要付出巨大的代价。这是我建议公司注意的领域，不要过度进行创新研究。应该每隔一段时间，在观察客户对新推出产品的反应后进行。但是，不可否认的是，在过去的10年里，该公司50%以上的收入来自于销售不到5年的产品。
Q.3: If you were a Corning competitor, what would worry you most? How would you compete with them?如果你是康宁的竞争对手，你最担心的是什么？你将如何与他们竞争？
Answer: If I was a competitor of Corning, I would be extremely worried about the fast changes in product lines that the company is making which is making it difficult for the competitors to sustain in the industry.
如果我是康宁的竞争对手，我会非常担心该公司产品线的快速变化，这使得竞争对手很难在行业中维持下去。
As a rival company the main effort will be into developing a sound and efficient system of R&D which will enable the company to foresee a lot of events relating to the industry. An extensive research will ensure that the company has understood the tastes, preferences and the demands of the customers. The most emphasis will go into the product diversification which will enable the company to capture the changing demands of the customers and also to increase the diversity of products and services.
作为一家竞争对手，公司的主要努力将是开发一个健全高效的研发体系，这将使公司能够预见与该行业有关的许多事件。广泛的研究将确保公司了解客户的口味、偏好和需求。重点将放在产品多样化上，这将使公司能够抓住客户不断变化的需求，并增加产品和服务的多样性。
Case Study 3:
Q.1: Do you think United Technologies was wise to focus only on subcontractors in India and the United States?你认为联合技术公司只关注印度和美国的分包商明智吗？
Answer: It can be said that the decision taken by United Technologies to subcontract the Information Systems process to India and US was the right one. This is because in both the countries there is cheap availability of subcontractors who are already established and there is plenty of support system available, which has helped the company to achieve reduced costs of tran
