C employees.
IBM开发了一个三阶段流程来处理这些问题。首先,它取消了这笔交易,并将最初的运营模式交还给了该部门。它宣布该单位为总统。IBM提供了利润丰厚的激励方案来留住这些员工。在第二阶段,创建了一种新的运营模式,以纳入业务的几个主要因素。这些事情发生在2002年。最后一个阶段发生在2003年。在这一阶段,两家公司的IT流程和系统被合并,并实现了公司的真正整合。为了给普华永道的员工让路,IBM还解雇了5000名员工。
In the end, the IBM Global Systems unit was formed and the company should take care of the values of the employees from both the companies and to take care of their interests and recognize the difference in cultures and provide time to them to mix with each other and adopt the IBM culture.
最终,IBM全球系统部门成立了,公司应该照顾到两家公司员工的价值观,照顾到他们的利益,认识到文化的差异,并为他们提供时间来相互交流和采用IBM文化。
Q.2: This Global Systems unit is the largest in the company. How does the expectation for the unit affect the management of the unit? What possible problems emerge because of the expectations? What possible advantages?这个全球系统部门是公司最大的部门。对单位的期望如何影响单位的管理?哪些可能的问题会因为期望而出现?可能的优势是什么?
Answer: The IBM Global Systems is the largest IT services provider in the world. There is huge expectation of the customers on the merger of the two global giants. The management of the unit has to take care of their responsibilities so that they can live up to the expectations of the clients. The objective should be to provide the highest quality of IT and consulting services to the customers all across the globe.
IBM全球系统公司是世界上最大的IT服务提供商。客户对这两家全球巨头的合并抱有巨大的期望。该单位的管理层必须照顾到他们的责任,这样他们才能不辜负客户的期望。目标应该是为全球客户提供最高质量的IT和咨询服务。
There could be few problems which might emerge because of the high expectations. This can be in the form that the clients all across the globe can think of or expect of services which can sometimes be illogical or unprofitable for the organization. They will think that the company will be providing the products and services of the highest quality but with the minimum price. This is not possible as the company has to undergo huge investments at every stage in order to keep alive its brand image and the quality of services.
由于期望过高,可能不会出现什么问题。这可以是全球客户可以想到或期望的服务形式,这些服务有时对组织来说是不合逻辑或无利可图的。他们会认为该公司将以最低的价格提供最高质量的产品和服务。这是不可能的,因为该公司必须在每个阶段进行巨额投资,以保持其品牌形象和服务质量。
The advantages can be many. The clients will trust quality of products and services because of the big brand name. This will help the company to automatically retain the goodwill formed out of the two of the most renowned brands of the world. The company will not find it difficult to promote the products and services in order to gain competitive advantage, as the clients are already aware of the products and services of both the companies which are integrated into one. This is a huge advantage for the company as it has already been provided with a pool of happy and loyal customers.
优点可以有很多。由于品牌知名,客户将信任产品和服务的质量。这将有助于该公司自动保留这两个世界上最著名的品牌所形成的商誉。公司不会发现为了获得竞争优势而推广产品和服务是困难的,因为客户已经意识到这两家公司的产品和服务融合在一起。这对该公司来说是一个巨大的优势,因为它已经拥有了一批快乐而忠诚的客户。
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