Nowadays, it is not only the opportunity but also the challenge for the economic hotel in Jinan. As for the opportunity, the economic hotel can use the influence of its brand and the mature market to get an advantage in the hotel market. In the term of the challenge, as the economic hotel in Jinan lacks of the enough influence, compared with the famous hotel, it is worried about that if it has enough strength to face the challenge or not. In this position, the economic hotel in Jinan needs to find a proper way to get better. Therefore, the study of economic hotel has important significance.
This paper has considered the present development of both domestic and abroad economic hotels. Based on the understanding of the intension of economic hotel, the paper makes systematic analyses and comprehensive evaluation for the current situation and condition of market of economic hotels in Jinan. The paper studies the development of economic hotels in Jinan, and has analyzed the advantages, weaknesses and the opportunities, challenges that they will face in the process of developing for them by SWOT. At last it provides some suggestions for the acceleration of development of economic hotels in Jinan on products and services strategy, marketing strategy and brand and group strategy.
Key words: Economic hotel; Development countermeasure; SWOT analysis; Jinan
2018最新酒店管理论文摘要范文精选4: 酒店绩效考核方案设计
摘要：对于任何企业来说，良好的效益是其生存发展的关键，酒店也不例外；而拥有出色的业绩则是员工的发展关键；绩效考核也就成为了人力资源管理的核心[1]。自酒店实施对员工进行绩效考核以来,取得了一些的成效不过其中也存在很多的不足。本文就温州XX酒店的绩效考核进行了调查和分析，并根据分析问题的原因对改进酒店的绩效考核提出了一些建议：设立标准的企业绩效考核方案；营造支持考核的组织文化氛围；建立清
