帮写西班牙本科毕业论文-销售管理Spain sales management thesis-Talking about the process of sales management must want to know what is before sales management, but with sales management and must first know what is the marketing management, and it managed to make a clear distinction between sales.
The marketing management "to the definition
Sales Management (Sales Management) p.m. in the marketing Management, "a book of marketing Management are defined as follows:
Other versions of the definition
According to the above definition of marketing management, we can see the marketing management in enterprise management is one of important work link. Market marketing work must with enterprise's product development, production, sales, finance and other work link coordination. Only in this way, the whole enterprise management goal to be reached, enterprise's overall business strategy can be effective implementation. And marketing management in the enterprise the management goal is, strategy of business plan under the general strategy, according to the results of analysis of the business environment, the market segmentation, select the target market to get into, and then set accordingly the marketing plan and marketing combination, and boost the plan to carry out the implementation and execution of the plan to supervise and control the process, evaluation, review and revision. And what is the sales management? Sales management in the market marketing management and in what position? What is the purpose of sales management? Modern enterprise have paid great attention sales management, its fundamental purpose is to improve sales and increase enterprise profit. And instead of relying solely on the subjective initiative it is difficult to achieve some degree of ascension, therefore, sales management software time big heat, however, faced with high cost of the hardware and software, and small and medium-sized enterprise managers can only be stopped, and the emergence of online CRM, let business owners finally achieved the goal of rapid development. Such as domestic is known as the online CRM custody business eight hundred guest, rely on the launch of the 800 APP PaaS platform technology, which a market share of the first good results; And as China's financial software friendly when they have actively introduce the wei library online mode and the software. In the enterprise competition of times, in order to promote the sales competitiveness, often choose and provide sales management software of cooperation services, such as the eight hundred guest, to boost the overall competitiveness of enterprises. About the meaning of the sales management, Chinese and foreign experts and scholars have different understanding. Western scholars generally, sales management is the sales team management (sales force management). Marketing authority Philip p.m. think, sales management is to the sales team goals, strategy, structure, size and pay for design and control. American scholars, Joseph P · tile carol (Joseph P.V accaro) think, sales management is to solve the problems appeared in the course of sales, sales manager should be a profound knowledge, Revere rich managers. Ralph w. Jackson and Robert d. XiLiJi in the sales management "think, sales management is the promotion plan, personnel command and supervision. Chinese scholars such as LiXianGuo people think, the so-called sales management is the management direct sales income of the process. This shows, sales management is narrow and broad cent. Special sales management refers specifically to sales personnel (sales force) as the center of management. General sales management is on all sales activities of the comprehensive management.
Edit this paragraph sales management process
In what is clearly after sales management, sales management process roughly as follows: 1. The sales plan and corresponding sales strategy 2. Establish sales organization and the sales staff training 3. The sales staff personal sales target, will the sa
