本文是英国留学硕士论文写作范文，主要内容是讲述英国领先的职业教育对英国经济带来的影响作用。
1. Chapter One - Introduction:
1.1. Introduction to the Topic:
The education sector of the UK offers remarkable opportunities, as the country has been one of the leading providers of professional education whether it is medical education or business educations. This could be judged from the fact that the UK is not only a home to the world's leading university and colleges in different fields; the fact is that students belonging to different parts of the world are getting a professional education in different disciplines. The strength of education within the country could be judged from the fact that higher education in country generates around 59 billion GBP during the year 2011 (Clark, 2012). Different market players are emerging on the scene that provides different services to students studying in the UK universities and colleges. Education and immigration is one such area where different market players are capitalizing the business potential and undoubtedly UK Visa and International Education Centre (UVIC) is one such firm that has been helping students from different parts of the world in getting professional education in the country and building their future.
Table of Contents
1. Chapter One - Introduction: 4
1.1. Introduction to the Topic: 4
1.2. About the Organization: 4
1.3. Research Question: 6
1.4. Project Objectives: 6
1.5. Project Rationale: 7
1.6. Project Outline: 8
2. Chapter Two - Literature Review: 9
2.1. Introduction to marketing communication: 9
2.2. Integrated Marketing Communication: 10
2.3. Why Integrated Marketing Communication: 11
2.4. Social Networking as Powerful Communication Tool: 12
2.5. Events Marketing: 13
3. Chapter Three- Research Methodology: 15
3.1. Introduction: 15
3.2. Case Study Research: 15
3.3. Survey Research: 16
3.4. Sample and Sample Design: 16
3.5. Data Analysis: 17
3.6. Validity and Reliability: 17
4. Chapter Four - Findings and Discussions: 19
4.1. Age of Respondents: 19
4.2. Sex of Respondents: 19
4.3. Program in Which Enrolled: 20
4.4. Through What Means Respondents Got Admissions: 21
4.5. Why Consultancy Services are Important: 22
4.6. How Educational Consultancies Should Target their Customers: 23
4.7. Effectiveness of Social Networking: 25
4.8. Most Effective Social Networking Websites: 25
4.9. Event Marketing: 26
5. Chapter Five - Conclusion: 28
6. Chapter Six - Recommendations: 32
6.1. Mission Statement: 32
6.2. Situation Analysis: 32
6.3. Objectives: 33
6.4. Segmentation, Targeting and Positioning: 33
6.5. Marketing Mix Strategy: 34
6.5.1. Product Strategy: 34
6.5.2. Pricing Strategy: 34
6.5.3. Place Strategy: 35
6.5.4. Promotion strategy: 35
6.5.5. Physical Evidence: 37
6.5.6. People: 37
6.5.7. Process: 38
6.6. Implementation: 38
6.7. Control: 38
7. Chapter Seven - Analysis and Application of Personal Learning: 40
Works Cited 44
Appendix A - Questionnaire: 46
