近年来，发生在经济的巨大变化，使人们见证了网络营销的一个商业发达的社会网络环境下巨大的发展（Audretsch，1995）。网络营销的繁荣现象已成为越来越受欢迎在现代世界。因此，本文将分析电子商务法的创意和品牌，以及通过一个商业发达的社会网络了解新的数字经济。
在本文的第二部分，笔者将简要介绍选题的文献综述。由于许多新的数字经济学者都表达了他们的观点，有必要了解他们的意见，以支持本文的观点。
在第三部分中，介绍了新的数字经济将提出的研究背景，以及一个更深入和更全面的认识的论点的文件。
In recent years, great changes in the economy have taken place, which made people witness the tremendous development of on-line marketing under the setting of a commercially developed social network (Audretsch, 1995). The prosperous phenomena of e-marketing have become more and more popular around the modern world. Therefore, thedissertation will analyze the creative ideas and brands of e-commerce approach as well as to understand the new digital economy through a commercially developed social network.
In the second part of thedissertation, the author will give a brief presentation of the literature review of the topic. Since many scholars of new digital economy have expressed their points of view, it is necessary to understand the opinions of them to support the standpoint of this paper.
In the third part, an introduction to the new digital economic will be presented to provide the background of the research, as well as a deeper and more comprehensive recognition of the argument of the paper.
The fourth part gives a specific interpretation of the role of creative ideas in the development of on-line marketing, this will help to improve the competitiveness of e-marketing to some degree.
The influences of network brands on e-marketing will be explained in the fifth part of the paper, intending to emphasis the importance of building a network brand with good reputation, which can promote the company’s branding to achieve the target level of profitability.
The fact that some e-commercial firms have succeeded in the fiercely competitive market while other companies did not operate well enough to survive among the congeneric ones should be analysed in more detailed aspects. This research will analyze the creative ideas and brands through a commercially developed social network in the context of new digital economy that being developed at present time and will continue developing in the future (Adam, 2011).
2. Literature Review
2.1Understanding of the culture of the digital economy
2.2Understanding on-line marketing
3. Introduction to the new digital economy
3.1 General understanding of the new digital economy
3.2 The success of the on-line marketing in the new digital economy
3.3The failure of the e-commerce in the new digital economy
4.The role of creative ideas for on-line marketing
4.1 Small creative ideas can effectively produce competitiveness
4.2 The lack of creative ideas will result in marketing failures
4.3The methods to create creative ideas
4.4The basic criteria of creative ideas
5.0 The influences of network brands on e-marketing
5.1 The definition of on-line brand
5.2Brand can affect the choice of consumers
5.3The characteristics of “on-line brand”
6. Conclusion总结
As discussed above, the paper has provided a brief introduction to the literature review of the research, providing readers with a general impression of the new digital economy. The culture of the digital economy has a deep connection with the development of technology. Two of the important elements of the new digital economy are the creative ideas and on-line brands. They have been described in detail in Part 4 and 5 of the paper. The on-line marketing is a great development of the world economy, contributing to the improvement of society around the world.
The new digital economy is a complex term to understand. Although many works have been published to interpret the definition of it, the range of the implications of it is larger than the existed one
Due to this, the research of the digital economy should be carried out in more details, such as the creative ideas and on-line brands. The innovative ideas can improve the marketing results and producers and companies could be able to benefit from it to make a better profit. The int
