留学生课程作业Report写作范文-改变可口可乐的商业环境。本研究的目的是研究和评估可口可乐过去5年来不断变化的商业环境。要了解什么是商业环境，首先应该对商业有一个清晰的概念。商业可以被称为一个组织为实现其利润、生产等目标而进行的经济行为。任何公司都会受到周围环境的影响。PankajMehra将商业环境定义为“一组外部因素，如经济因素、社会文化因素、政府和法律因素、人口因素、地球物理因素，这些因素在本质上是不可控的，并影响企业或公司的商业决策。因此，该报告对可口可乐进行了PEST分析，并确定了影响该公司的环境和道德因素。分析后，提出了一些建议，有助于公司应对当前业务场景中面临的挑战和变化。下面就一起来看一下这篇留学生课程作业Report写作范文的具体内容
Summary 概括
The objective of this research is to study and evaluate the changing business environment of Coca-Cola over the past 5 years. To understand what business environment is one should have a clear idea initially about business. Business can be referred to as an economic act performed by an organization to attain its goals regarding profit, production etc. Any company would be affected by the environment surrounding it. PankajMehra (2008) defined Business Environment as “The set of external factors such as the economic factors, socio-cultural factors, government and legal factors, demographic factors, geophysical factors, which are uncontrollable in nature and effects the business decisions of a firm or company.” The research thus conducts a PEST analysis of Coca-Cola as well as identifies the environmental and ethical factor affecting the company. After the analysis, suggestions were given that would help the company to cope up with the challenges and changes that is being faced in the current business scenario.
INTRODUCTION 引言
During the recent years, there has been a tremendous increase in the number of people who are interested in ‘Business’. This was triggered by the flourishing of Far Eastern economies and especially the progress of China. So it is quite important for students to have an idea about business environment so that they can easily understand how business decisions are made and what the impact of each decision is. Generally business environment is divided into two- Micro environment and Macro environment. Another way is to categorize business environment into General and Specific environments. However there exists only minimal difference between these categorizations. There is another approach which views an organization as open system. This is referred to as Systems Model of organization and its environment.
近年来，对“商业”感兴趣的人数量急剧增加。这是由远东经济的繁荣，特别是中国的进步引发的。因此，对学生来说，了解商业环境非常重要，这样他们就可以很容易地了解商业决策是如何做出的，以及每个决策的影响。一般来说，商业环境分为两种-微观环境和宏观环境。另一种方法是将业务环境分为一般环境和特定环境。然而，这些分类之间只存在极小的差异。还有一种方法将组织视为开放系统。这被称为组织及其环境的系统模型。
Thus business of an organization is thus influenced by a number of external factors which include political, social, and technological and many more. Hence every organization is keenly observing these dynamic forces in order to equip themselves against contingencies. There are a number of methods that help an organization to analyze its surrounding environment. This includes SWOT, PEST, SLEPT etc. PEST analysis has been used in this study and also the ethical and environmental factors are identified.
因此，一个组织的业务受到许多外部因素的影响，包括政治、社会和技术等。因此，每一个组织都在敏锐地观察这些动态力量，以备不时之需。有许多方法可以帮助组织分析其周围环境。这包括SWOT、PEST、SLEPT等。本研究采用了PEST分析，并确定了伦理和环境因素。
This report looks at the Multi-national beverage company Coca-Cola, the world’s most recognized brand. Coca-Cola is a multinational company operating in almost 200 countries or territories. It is a beverage company and is into the production and distribution of non-alcoholic drinks. The main brand of the company is the aerated drink Coca-Cola or Coke. The company at present owns more than 400 brands across seven continents. Due to this fact, the company is likely to be affected by the fluctuations in the business environment, globally as well as on each country. The company hence introduces innovative strategies and takes business decisions in order to cope up with the turbulent environment.
这份报告着眼于跨国饮料公司可口可乐，世界上最知名的品牌。可口可乐是一家跨国公司，在近200个国家或地区开展业务。这是一家饮料公司，从事非酒精饮料的生产和销售。该公司的主要品牌是充气饮料可口可乐或可口可乐。该公司目前在七大洲拥有400多个品牌。由于这一事实，该公司可能会受到全球以及每个国家商业环境波动的影响。因此，该公司引入创新战略，并做出商业决策，以应对动荡的环境。
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