m of 1 million USD was also donated for awareness against HIV/AIDS in 2007.
除此之外，该公司还参与了许多社会活动。它正在向贫困儿童提供书籍和奖学金等资源。除此之外，它还在巴基斯坦推出了一项向儿童提供基础教育的计划。2004年，该公司向奥地利儿童慈善组织SOS Kinderdorf捐赠了50000英镑。2007年还捐赠了100万美元用于提高对艾滋病毒/艾滋病的认识。
Technological Factors 技术因素
Coca-Cola is always a pioneer institution in bringing out innovative technologies.
In 2007, it came up with a new technology that would help customers to have ice-chilled coke wherever they want. This technology will work in such a way that when the cap of the bottle is opened, the mechanism inside will make ice out of the drink inside. The company also introduced this technology in 2008 with a new product called Sprite Super Chilled.
可口可乐始终是创新技术的先驱机构。
2007年，该公司推出了一项新技术，可以帮助客户在任何地方购买冰镇可乐。这项技术将以这样一种方式工作，即当瓶盖打开时，里面的机制将从里面的饮料中制冰。该公司还在2008年推出了一款名为“雪碧超级冷冻”的新产品。
In the same year, the company announced to use coolers and vending machines free of HFC in the venues of 2008 Olympic Games to show its commitment towards environment protection. The company developed this technology together with Green Peace.
In the year 2009, the company introduced another technology into their vending machines. These Freestyle machines will be having touch screens and the customer can mix up to a variety of 100 drinks at a single time. Popsci.com has named this as the “Most Advanced Soda Fountain Ever”.
同年，该公司宣布在2008年奥运会场馆使用不含HFC的冷却器和自动售货机，以表明其对环境保护的承诺。该公司与绿色和平共同开发了这项技术。
2009年，该公司在自动售货机中引入了另一项技术。这些Freestyle机器将具有触摸屏，客户可以在一次混合多达100种饮料。波西。com将其命名为“有史以来最先进的苏打泉”。
In 2009 itself the company introduced bottles which are partially made from plants and hence can be recycled completely. This bottle also has a reduced carbon emission when compared with ordinary plastic bottles.
2009年，该公司推出了部分由植物制成的瓶子，因此可以完全回收。与普通塑料瓶相比，这种瓶子的碳排放量也有所减少。
The company has also introduced innovative technologies in the entertainment field. In 2006, the company installed Dhoom 2-Juke boxes in and around Delhi (India). A limited series of Coke bottles were then brought into the market whose labels contained specific codes. When these labels are swiped into the Juke boxes, the customers could see the exclusive visuals of Dhoom 2 movie.
该公司还在娱乐领域引入了创新技术。2006年，该公司在印度德里及其周边地区安装了Dhoom 2-Juke盒子。随后，一系列有限的可乐瓶被推向市场，这些可乐瓶的标签上含有特定的代码。当这些标签被刷进Juke盒子时，顾客可以看到Dhoom 2电影的独家视觉效果。
Economic Factors:经济因素
The company went through a major economic phase in the past five years.
The income tax payment has increased from 1.5 billion USD in 2006 to 1.9 billion USD in 2007. But the capital expenditures have also increased from 1.4 billion USD in 2006 to 2 billion USD in 2008. Still the company managed to have revenue of 31.9 billion USD in 2008.
The above graph shows the fluctuations in the stock prices of Coke from September 2009 to February 2010.
该公司在过去五年中经历了一个主要的经济阶段。
所得税支付额从2006年的15亿美元增加到2007年的19亿美元。但资本支出也从2006年14亿美元增加至2008年20亿美元。2008年，该公司仍实现了319亿美元的收入。
上图显示了2009年9月至2010年2月可口可乐股价的波动。
In 2008, the world faced the global economic crunch and this naturally had an impact on the company. The main reason for this was that 75% of company’s sales is derived outside of North America.
2008年，世界面临全球经济危机，这自然对公司产生了影响。其主要原因是该公司75%的销售额来自北美以外地区。
But, reports revealed that the company was not much affected by the economic downturn. The first quarterly results of 2009 showed that the sales have increased by 2 percent in USA and by 3 percent around the world. This was because the company positioned it well in the international markets.
但报道显示，该公司并未受到经济衰退的影响。2009年第一季度业绩显示，美国和全球的销售额分别增长了2%和3%。这是因为该公司在国际市场上定位良好。
The company also had a remarkable increase in business in India. In 2009, the company’s business increased by 31 percent in this country despite the various
