rvices and distributes the outputs back. These outputs are meant to meet the needs of customers .
组织的业务环境是情境的。这意味着每个组织都有自己独特的环境。由于这一事实，影响公司的外部因素也会有所不同。组织及其环境的系统模型将组织视为一个开放系统。该模型主张组织与环境沟通有两种方式。它从环境中获取输入/资源，将其转化为成品/服务，并将输出分配回去。这些输出旨在满足客户的需求。
Organization Environment 组织环境
Money 资金
Machinery 机械
People 人员
Technology 技术
Materials 材料
Conversion 转化
Goods 商品
Services 服务
Information 信息
Waste 废料
Analyzing the environment 分析环境
It is not a difficult task for the organization to analyze the task environment as they will have good knowledge about their customers, suppliers etc. But analyzing the general environment is more complex. The different factors in the general environment will have to be first identified.
组织分析任务环境并不是一项困难的任务，因为他们对客户、供应商等有很好的了解。必须首先确定大环境中的不同因素。
One of the most popular tools for analysis is PEST. This method segregates the environment into four components: PEST是最流行的分析工具之一。该方法将环境分为四个部分：
Political/legal 政治/法律
Economic 经济
Socio-cultural 社会文化
Technological 技术
PEST analysis was later modified into PESTLE analysis. This was done by splitting the political and legal factors as well as by adding a new factor i.e. environment. The major reason behind this addition was the increasing concern over global warming and other ecological issues.
PEST分析后来被修改为PESTLE分析。这是通过分割政治和法律因素以及添加一个新的因素，即环境来实现的。这一增加的主要原因是对全球变暖和其他生态问题的日益关注。
By the year 2000, another method was introduced which was named STEEPLE. This method have a new factor i.e. ethics. This factor was added due to the growing awareness about corporate social responsibility and business ethics.
到2000年，引入了另一种方法，即STEEPLE。这种方法有一个新的因素，即道德。这一因素是由于人们对企业社会责任和商业道德的认识日益提高而增加的。
Analysis of the environment of Coca-Cola 可口可乐的环境分析
Social Factors:社会因素
Over the past 5 years the numbers of people who are conscious about their health have increased exponentially. This is especially true in USA where more and more people are practicing healthier lifestyles. Researches indicate that soda and other sweetened drinks are the chief calorie sources in the diet of an American. Due to this fact, doctors and nutritionists advice people to reduce the daily consumption of drinks like Coca-Cola since they can be harmful to their health. In USA, drinks like Coca-Cola and Pepsi were found to be the main reason for obesity among young children and women. Studies have also revealed that regular intake of Coke and the like products reduce the absorption of minerals like Calcium, Magnesium, Ascorbic acid, Riboflavin and Vitamin A. Thus the company is facing a setback from the home country itself. In 2005, many lawyers and environmentalists charged a lawsuit against Coca-Cola and other soft drinks industry for excessive selling of their brands in schools.
在过去5年中，意识到自己健康的人数呈指数级增长。这在美国尤其如此，因为越来越多的人在实践更健康的生活方式。研究表明，汽水和其他含糖饮料是美国人饮食中的主要热量来源。由于这一事实，医生和营养学家建议人们减少可口可乐等饮料的日常消费，因为它们可能对健康有害。在美国，可口可乐和百事可乐等饮料被发现是儿童和女性肥胖的主要原因。研究还表明，经常摄入可乐等产品会减少钙、镁、抗坏血酸、核黄素和维生素A等矿物质的吸收。2005年，许多律师和环保人士起诉可口可乐和其他软饮料行业在学校过度销售其品牌。
Coca-Cola also faced much resistance from the Eastern countries where there was a high consumption of tea and other milk fermented drinks. So the company in 2010 introduced a new drink named Sprite Tea which was a mix of sprite and tea. Before that in 2008, it launched a tea brand named Yuang Ye and Jackie Chan was the brand ambassador of the product. This was launched in China and other eastern countries. In 2004, the company also launched a wellness drink in Japan for women.
可口可乐还面临着来自东部国家的强烈抵制，这些国家大量饮用茶和其他牛奶发酵饮料。因此，该公司在2010年推出了一种名为雪碧茶的新饮料，它是雪碧和茶的混合物。在此之前的2008年，它推出了一个名为Yung Ye的茶品牌，成龙是该产品的品牌大使。这是在中国和其他东方国家推出的。2004年，该公司还在日本推出了一款女性健康饮品。
Apart from that there are number of social ventures into which the company is into. It is providing resources like books and scholarships to needy children. Apart from that it has introduced a program in Pakistan that is into providing basic education to children. In 2004, the company donated €50,000 to SOS Kinderdorf, a children’s charity organization in Austria. A su
