nspired to be the best they can be.
员工：成为一个很好的工作场所，在那里人们被激励成为最好的自己。
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.
产品组合：为世界带来一系列优质饮料品牌，这些品牌能够预测并满足人们的愿望和需求。
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
合作伙伴：培育一个由客户和供应商组成的双赢网络，共同创造共同、持久的价值。
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
环境：做一个负责任的公民，通过帮助建设和支持可持续社区而有所作为。
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
利润：最大化股东的长期回报，同时注意我们的整体责任。
Productivity: Be a highly effective, lean and fast-moving organization
生产力：成为一个高效、精干、快速发展的组织
Mission 使命
To refresh the world… 要刷新世界…
To inspire moments of optimism and happiness… 激发乐观和幸福的时刻…
To create value and make a difference. 创造价值并有所作为。
DESCRIPTION 说明
The journey of Coca-Cola started when the syrup of Coca-Cola was mixed with soda. It was done in a pharmacy in Atlanta, USA. Even today, the company I headquartered in Atlanta. Thus the company began as a soda fountain beverage selling firm. It sold a glass of drink for five cents. The initial progress of the company was quite remarkable, but only when a solid and strong bottling system developed could it emerge as one of the largest corporations as of today.
当可口可乐的糖浆与苏打混合时，可口可乐的旅程就开始了。这是在美国亚特兰大的一家药房里完成的，即使在今天，我的公司总部也设在亚特兰大。因此，该公司最初是一家苏打水饮料销售公司。它卖了一杯饮料五美分。该公司最初的进展相当显著，但只有当一个坚实而强大的装瓶系统发展起来，它才能成为当今最大的公司之一。
Coca-Cola functions as a franchised distribution system. Thus the company only produces the syrup and it is then sold off to thousands of bottlers around the world. As per the annual report of 2005, the company operates in more than 200 countries. The beverages which bear the trademarks or licenses of Coca-Cola account to almost 1.5 billion. It was declared that Coca-Cola became the first brand in United Kingdom to cross £1 billion in yearly grocery sales in the year 2010.
可口可乐是一个特许经销系统。因此，该公司只生产糖浆，然后销售给世界各地的数千家瓶装商。根据2005年的年度报告，该公司在200多个国家开展业务。带有可口可乐商标或许可证的饮料占近15亿。据宣布，可口可乐成为2010年英国第一个食品杂货年销售额突破10亿英镑的品牌。
Coca-Cola today is the world’s most popular brand. The annual company report of 2006 stated that the second most recognized expression in the world after ‘OK’ is Coca-Cola. The strength of the company lies in it branding. Coca-Cola’s branding strategy lies on three A’s- availability, acceptability and affordability. The company competes not only to every carbonated or soft drink available in the world but even considers water as its competitor. For it, every product that has a share in human liquid consumption is its rival.
今天的可口可乐是世界上最受欢迎的品牌。2006年的年度公司报告指出，世界上仅次于“OK”的第二个最受认可的表达方式是可口可乐。该公司的优势在于其品牌。可口可乐的品牌战略取决于三个A——可用性、可接受性和可负担性。该公司不仅与世界上每一种碳酸饮料或软饮料竞争，甚至还将水视为其竞争对手。对它来说，每一种在人类液体消费中占有份额的产品都是它的竞争对手。
At present Coca-Cola serves almost one billion servings per day. That means every second 12500 bottles are being consumed. The company was able to achieve this only because they made use of the most finest and innovative technologies available. During these 125 years of existence, the company has gone through different strategic paradigm shifts that involve financial re-engineering to debts on offload bottling and from product expansion to progress through distribution.
目前可口可乐每天供应近10亿份。这意味着每秒钟有12500瓶被消耗掉。该公司之所以能够做到这一点，是因为他们利用了最先进和最创新的技术。在公司成立的125年中，该公司经历了不同的战略范式转变，包括财务重组到卸载装瓶时的债务，以及从产品扩展到分销过程中的进步。
Business Environment 商业环境
The business environment of an organization is situational. That means every organization have a unique environment of its own. Due to this fact, the external factors influencing the company would also be different. The systems model of an organization and its environment views the organization as an open system. This model advocates that there are two ways in which an organization communicates with its environment. It acquires inputs/ resources from the environment, transforms it into finished product/se
