capacity is increased. This can pose certain problems to the company.
近年来，该公司在印度和中东遭遇了大量抗议。尽管如此，它仍能以微弱的优势超过百事可乐。在上个世纪，以色列就在那里建造一座工厂发生了一些问题。该公司被指控抵制以色列，以安抚阿拉伯联盟。这些仍然对中东市场产生了影响。
环境法对可口可乐和其他同行业的公司有一定影响。在过去两年中，印度政府对可能影响可口可乐的现有法律进行了一些修改。但该公司正在对工厂进行改革，并实施适当的废物处理系统，这将减少这些法律的影响。
印度的税制有点复杂，因为它涉及各种各样的规定。每次生产能力增加时，都需要更新许可证。这可能会给公司带来某些问题。
Ethical factors:道德因素
The Coca-Cola Company has been involved into a number of ethical issues over the past. The major controversies include those like violation of human rights and following unethical business practices. The company has been charged of monopolistic and other discriminatory practices which affected its goodwill.
可口可乐公司过去曾卷入过一些道德问题。主要的争议包括侵犯人权和遵循不道德的商业行为。该公司被指控垄断和其他歧视行为，影响其商誉。
In 2005, the European Union found that the company’s business methods suppressed competition and hence the company had to end its dealings with bars and shops for stocking its drinks. In the same year itself, Coca-Cola Export Corporation was charged a fine of 68 million dollars for unfair commercial practices.
2005年，欧盟发现该公司的经营方式抑制了竞争，因此该公司不得不终止与酒吧和商店的交易，以储存其饮料。同年，可口可乐出口公司因不公平的商业行为被罚款6800万美元。
In the early 2000s the company was also criticized for racial discrimination in its US offices and had to pay a hefty fine of 192.5 million dollars.
The company is also involved in a number of cases related to environmental degradation, ground water depletion, overuse of pesticides etc. in India. This had affected the reputation of Coca-Cola in India in a major way.
在本世纪初，该公司还因在美国的办公室存在种族歧视而受到批评，并不得不支付1.925亿美元的巨额罚款。
该公司还涉及印度环境退化、地下水枯竭、杀虫剂过度使用等多起案件。这在很大程度上影响了可口可乐在印度的声誉。
Conclusion 结论
To summarize it can be said that Coca-Cola Company has gone through a number of challenging situations in the past five years. The major challenge was the protests from the environmentalists for exploiting the resources. The company has tackled this issue to an extend by agreeing to the demands of the protesters and the governments. But it should put in more effort to get back the reputation it had in third world countries. Innovative technologies that are eco-friendly must be introduced.
The company is now into more and more green initiatives which are a very positive sign. If such efforts continue, it would undoubtedly be the most reputed and recognized brand in the world.
总之，可以说，可口可乐公司在过去五年中经历了许多具有挑战性的情况。主要挑战是环保主义者对开采资源的抗议。该公司通过同意抗议者和政府的要求，在很大程度上解决了这个问题。但它应该付出更多的努力，恢复在第三世界国家的声誉。必须引进环保的创新技术。
该公司现在正在采取越来越多的绿色举措，这是一个非常积极的迹象。如果这种努力继续下去，它无疑将是世界上最知名和最受认可的品牌。
Recommendations 建议
In this current dynamic world scenario, it’s always best if the organization is well informed about the changes that are being taken place in its business environment. By this way the company can foresee the trends and come up with new strategies to cope up with them. It is recommended that Coca-Cola Company gives importance to some factors. These include:
Introduce new programs aimed at public welfare and thus show their true concern for the society. Through this way try to be a model for other companies in following CSR activities.
在当前的动态世界场景中，最好是组织充分了解其业务环境中正在发生的变化。通过这种方式，公司可以预见趋势，并提出新的策略来应对这些趋势。建议可口可乐公司重视一些因素。其中包括：
引入旨在公益的新项目，从而展现他们对社会的真正关注。通过这种方式，尝试成为其他公司遵循企业社会责任活动的典范。
Follow the environmental regulations and norms properly. Make the public aware that the company has and is following strict environmental ethics.
正确遵守环境法规和规范。让公众意识到，该公司遵守严格的环境道德。
New technologies that produce superior quality products and that do not affect the environment must be invented.
Understanding the exact needs of customers and try to find solutions to them in a h
