澳大利亚留学生作业—中文时尚杂志中的语码转换特征研究

omena abounded in these magazines. The wide occurrence of CS in Chinese fashion magazines is closely connected with their specific readers and contents. These magazines are mainly targeted at people who usually have received good education or have higher social status. As for the contents, the magazines are filled with articles on the latest fashion and beauty trends, health, dining, home decoration, love, and marriage etc. These contents mean that foreign concepts and new concepts are abundant in the fashion magazines. So, in order to introduce these concepts clearly and uniquely, CS is widely used.

Considering the great influence of fashion magazines on people’s daily life and the abundance of CS in them, this study takes the fashion magazines as the subject to research, and then summarizes the structural and functional features of CS in Chinese fashion magazines.

1.1 Research purpose and significance

The research of the structural characteristics of CS concluded how codes were switched according to the Matrix Language Frame Model proposed by Myers-Scotton (1993) and the distinction theories proposed by Poplack (1980); and the research of the functional characteristics of CS concluded what functions CS did which are based on Yu Guodong’s Pragmatic Adaptation Model of CS Analysis (2001).

This paper did research on the characteristics of code-switching in the Chinese fashion magazines. It can enrich our understanding of this specific linguistic phenomenon; also such a study would arouse the magazine editors’ attention to code-switching, and then this would help them to employ this communicative strategy more consciously and effectively.

2. Literature Review