tutional legitimacy Principle: society grants legitimacy and power to business. The business institution must use the power in a way that society considers responsible. By complying with institutional expectations, Organizational legitimacy can be achieved and maintained.
制度合法性原则：社会赋予企业合法性和权力。商业机构必须以社会认为负责任的方式使用权力。通过遵守制度期望，可以实现并保持组织的合法性。
Public responsibility Principle: This principle definitely those business organizations are responsible for the outcomes related to their areas of social involvement. Each business organizations have responsibilities depending on its type, size, industry, market, an product. For example, some businesses pollute air and water, some are suited to take advantage of poor population, some routinely are face ethical issues of honest discloser and others face product safety issues. (Balachandran .V, 2009)
公共责任原则：这一原则肯定是那些商业组织对其社会参与领域的相关结果负责。每个商业组织都有责任，这取决于其类型、规模、行业、市场和产品。例如，一些企业污染空气和水，一些企业适合利用贫困人口，一些企业经常面临诚实守信的道德问题，另一些企业则面临产品安全问题。
Managerial discretion Principle: this principle deal with society responsible out comes. The principle emphasizes various domains of activities, namely, economic, legal, and ethical. (Balachandran .V, 2009)
管理自由裁量权原则：这一原则是处理社会责任的出来的。该原则强调活动的各个领域，即经济、法律和伦理。
Institutional theory 制度理论
Institutional theory is about how organizations modify to the political and social values and demands of their institutional environment that suggest organizations flourish if they can satisfies the demands, and there by establish their authority In stakeholders concerns. (Cunliffe A 2008)Organizations in the same institutional environment might develop similar structures, practices and process to deal with the demands. This similarity between organizations is known as ISOMORPHISM, and is seen to occur in three main ways:
制度理论是关于组织如何适应其制度环境的政治和社会价值观和需求的，这些价值观和要求表明，如果组织能够满足需求，并通过在利益相关者关注的问题上建立权威，组织就会蓬勃发展。（Cunlife A 2008）处于相同制度环境中的组织可能会制定类似的结构、实践和流程来应对需求。组织之间的这种相似性被称为同构，主要有三种方式：
Coercive isomorphism: organizations adopt similar practices because of the laws, regulations, political sanctions or public outcry. (Cunliffe A 2008)
强制同构：组织因法律、法规、政治制裁或公众抗议而采取类似做法。
Mimetic isomorphism: this way can be particularly useful for new organizations that have no experience dealing with environmental demands. Organizations imitate the practices of other successful organizations to ensure their survival. (Cunliffe A 2008)
拟态同构：这种方式对没有处理环境需求经验的新组织特别有用。组织模仿其他成功组织的做法以确保其生存。
Normative isomorphism: organizations adopt the values of other successful companies in their discipline that can be through professional or industry associations, publications, hiring in managers from other companies and so on. (Cunliffe A 2008)
规范同构：组织在其学科中采用其他成功公司的价值观，可以通过专业或行业协会、出版物、聘请其他公司的经理等方式。
Social responsibility aim 社会责任目标
Applying CSR concept in the organization provides advantages to business including:在组织中应用企业社会责任概念为企业提供了优势，包括
Image of Community organizations: Increase stakeholder confidence in the organization that care democratic values, builds strong consumer loyalty, creates a sense of pride for itself and for related groups. Those give the chance to company of being rated as the best business leadership awards from public organizations. (Balachandran .V, 2009)
社区组织的形象：增强利益相关者对关心民主价值观的组织的信心，建立强大的消费者忠诚度，为自己和相关群体创造自豪感。这些奖项使该公司有机会被公共组织评为最佳商业领导力奖。
Safer and healthy Workplace: For example, Alps Company provides mental health education for all employees and managers and counseling rooms from 2004 at all facilities for all employees to use. They present counselor on designated days for those who want to take up the opportunity to get advice. Oxy is another company that is one the safest company in united state (2009) which “rate of injury and illness per 100 workers per year has been 1.0” (2009).
更安全和健康的工作场所：例如，阿尔卑斯公司从2004年起为所有员工和经理提供心理健康教育，并在所有设施提供咨询室，供所有员工使用。他们在指定的日子为那些想抓住机会获得建议的人提供咨询师。Oxy是另一家美国最安全的公司之一，“每100名工人每年的受伤和患病率为1.0”。
Governance structure and regulations: corporate social responsibility is farther than regulation of business. Corporate responsibilit
