Essay范文参考-商业战略对中小企业的影响。本文是一篇留学生essay写作范文，主要内容讲述商业战略关注的是企业的竞争方式。它涉及与产品选择、满足客户需求、获得竞争优势以及利用或创造新机会有关的战略决策。本篇essay提出在传统上，与大型组织相比，中小型企业的财务基础较小，专注于国内，地理范围有限。当前的竞争环境为中小企业提供了新的机会，可以将其客户群扩展到国内市场和全球市场。中小企业的重要性日益增加，导致了对成功的商业战略以及战略过程中的各种制约因素的大量研究。Essay旨在继承前人的研究成果，探讨在当前经济环境和资源约束下，中小企业最有效的经营策略。下面就一起来看一下这篇essay范文的具体内容。
Business Strategy is concerned with the way a business competes. It is concerned with the strategic decisions with regards to product choices, meeting of customer needs, gaining competitive advantage and exploiting or creating new opportunities. (White, 2005) Small to medium enterprises (SMEs) traditionally have a small financial base, a domestic focus and a limited geographic scope as compared to large organizations. (Barringer and Greening, 1998; pg 467) Current competitive environment offers new opportunities to SMEs to extend their customer base both in domestic markets and into the global marketplace. The increasing importance of SMEs have led to numerous researches on successful business strategies and the various constraints in the strategy process. This essay intends to carry the previous researches forward and examine the most effective business strategy for SMEs in the wake of current economic climate and the resource constraints.
Research Aim and Objectives 研究目的和目标
Aim 目标
To present a framework for the analysis, design and deployment of business strategies within the organisational context of SMEs and examine the impact of business strategies on SMEs.
在中小企业的组织背景下，提出一个分析、设计和部署商业战略的框架，并研究商业战略对中小企业的影响。
Objectives 目标
To examine ways in which business strategy can help in growth and profitability of Small and Medium Enterprises 研究商业战略如何有助于中小型企业的增长和盈利
To analyze the impact of resource constraint on strategy formulation for SMEs.分析资源约束对中小企业战略制定的影响。
To discuss the importance of strategic planning within the strategy process 讨论战略规划在战略过程中的重要性
To evaluate different business strategies and their impact on SMEs 评估不同的商业战略及其对中小企业的影响
To determine and recommend the most appropriate business strategy 确定并推荐最合适的商业战略
Background and Literature Review 背景与文献综述
It has long been recognized that some of today’s small enterprises will grow to become tomorrow’s major corporate institutions (Davis et al., 1985). As a result, increased and more focused attention has been given to small and medium-sized enterprises (SMEs) and governments are being urged, to ‘take strong and deliberate actions to accelerate small business development’ (Hung and Rondinelli, 1993, p. 20), as SME’s play a pivotal role in a country’s economic development (Hill, 1995). (cited in Lee et al.,2001) Under the current competitive environment, SME’s face stiff competition from their bigger rivals that possess plentiful resources and a much wider network. The survival and growth of SME’s hinge on the formulation of effective business strategies. Effective business and competitive strategy can also help grow the SME in terms of market share and customer base. But, for strategy to be successful, there should be a congruence between the strategy of an organization and the processes that take place within the organization. Too often, SMEs are simply viewed as just smaller versions of corporations (O’Neill and Ducker, 1986; Bradburd and Ross, 1989, cited in Lee et al., 2001) and, hence, given the same strategic prescriptions that are implicitly meant for big corporations. The applicability of such business strategies to SMEs, the major obstacle of which is resource constraint (Weinrauch et al., 1991, cited in Lee et al.,2001), is therefore suspect. Business strategy, most suitable for the growth of SMEs is one of three generic strategies proposed by Porter (1996). The niche strategy advocated by Porter concentrates on targeting a particular market segment and catering only to customers in that particular segment. Kotler (2003) then went on to add to Porter’s niche strategy by applying the concepts of positioning in the niche segment. It appears that only the focus or niching stra
