MBA Essay APPLE Company
ABSTRACT
Apple is a technological company that is known and recognised worldwide and in the recent years, it has used some very innovative strategies like the ‘blue ocean’ strategy to create a booming market for itself. While this has helped the company to grow in stature over the years, it has also brought many responsibilities along with it. The greatest responsibility of the company at the present time is to ensure that it is seen as a good socially http://www.51lunwen.org/MBAEssay/ responsible corporate citizen. Further it is also necessary that the company ensures that corporate governance is a priority within the company.
TABLE OF CONTENTS
ABSTRACT 2
TABLE OF CONTENTS 3
INTRODUCTION 4
STRATEGIC SOCIAL AND ECONOMIC ANALYSIS 5
STATEGIC SOCIAL AND ECONOMIC CHOICE 8
STRATEGIC SOCIOLOGICAL AND ECONOMIC IMPLEMENTATION 10
CONCLUSION 12
REFERENCES 13
INTRODUCTION
The objective of this report is to analyse the strategic social and economic environment that Apple Inc, is currently operating in and to discuss the sociological and economical strategic choices that are available to the company at the present time. Based on the analysis and the discussion that is carried out, the writer will then make suggestions on the different social and economical strategies that can be implemented by the company and the anticipated response for such strategies from the clientele. Apple is a company that has been known for its innovative and ‘out of the box’ thinking qualities, however until recently the company had only focused its attention in growing its business in the North American and select European countries. However with the introduction of the iPod, iPhone and iPad, the company has gained international prominence and today is known to be a world leader in the technological arena. While this is a very good turn of events for the company, becoming a leader in the field also brings much responsibility. Therefore the company needs to be mindful of the strategic choices that it makes in the future.
REFERENCES
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