战略合作伙伴通常由在国际市场上实力较强的公司领导。但他们应该通过合并两家公司，而不是从一家初创企业开始，想出一些独特的办法。但这种策略实际上适用于每一家公司，具体取决于市场和公司，就像SonyEricsson在他们合并时提出的移动，但这在市场上是一个巨大的损失。他们开始失去股份，而不是获得股份。它影响了就业市场。因此，他们后来推出了cyber Shot，这是他们公司的转折点，也是walkman，这是他们过去推出的不同产品。因为他们的主要目标是制造有竞争力的手机。但通过网络拍摄，他们已经进入了市场，现在他们是全球排名第四的大公司之一。
Sharing profits is another disadvantage. The revenue is being divided and goes to different country which does not help the country to boom up. But it dose have a great impact on it 分享利润是另一个缺点。收入被分配到不同的国家，这无助于国家的繁荣。但是它对它有很大的影响
The decision is to be made by the both parties so there are always barriers for future financing opportunities. 该决定将由双方做出，因此未来融资机会总是存在障碍。
The distraction is the main disadvantage. The top level management is to take decision on behave of the both countries so they are to keep all the time in mind thinking about their own country when ever they are making decision. The both parties do not think alike because of the distraction that they are around by the competitors.
分散注意力是主要的缺点。最高管理层要对两国的行为做出决定，所以他们在做决定时要时刻牢记自己的国家。由于竞争对手分散了双方的注意力，双方的想法并不相同。
As two or more companies are joint in this alliance, the decision is to be taken jointly so there is always a headache from the other partner. Because of the way they want take the company may not agree. To keep this mutual decision, the companies are to go through all this unexpected disappointments.
由于两个或两个以上的公司在这个联盟中是联合的，所以决定是联合作出的，所以总是有来自另一个合作伙伴的头痛。因为他们想要的方式，公司可能不会同意。为了保持这一共同决定，两家公司将经历所有这些意想不到的失望。Conclusion 结论
The strategic alliance is one of the most implemented strategies in the global competitive market. And it is one of the mostly common used strategies which have an effect in the market to boom up the economy of a country. It has created the bond between the geographical territories. Where they can share their competitive advantages and bring out new polices and products for the consumers and increase the job market in this world. The advantages for this alliance is more then the disadvantages. So people are coming up of new policies where they can hide the disadvantages compared to the advantage. According to Pekar and Margulis “The fundamental purpose of an alliance is to facilitate collaboration and varying degrees of integration between companies without necessitating a merger or an acquisition, though it can often lead to a merger or acquisition.”
Bibliography 参考文献
Hill, Charles (2005), “International Business Competing in the Global Marketplace”
Peng Mike W. “Global Strategic Management”, Second Edition, (page 216-240)
Williamson, O.E. 1991. Strategizing, economizing, and economic organization. Strategic Management Journal, Winter Special Issue, 12: 75-94
Peng Mike WGlobal Strategic Management, Second Edition, page 213
Peng Mike W Global Strategic Management, Second Edition, page 227
Pekar Peter Jr. and. Margulis Marc S, Equity alliances take center stage: The emergence of a new corporate growth model, IVEY MANAGEMENT SERVICES • May/June 2003
