Peng认为，“非正式机构以集体规范为中心，由规范和认知支柱支持。”当一家公司决定独自行动时，它将面临同行、分析师、投资者和媒体的压力和批评。在这种情况下，公司与其他公司合作，以提高或保护其在市场上的形象。
The firms do choose the target market they want to enter. After choosing the target market they come up with a strategic plan which will suit in the international market. They use all resources of both companies to exploit the existing resources and explore the new opportunities; the main concern for this exploitation is to increase the productivity and efficiency using the current employed capital and assets thought standards.
这些公司确实选择了他们想要进入的目标市场。在选择了目标市场后，他们提出了一个适合国际市场的战略计划。他们利用两家公司的所有资源开发现有资源，探索新的机会；这种开发的主要关注点是使用当前使用的资本和资产思想标准来提高生产率和效率。
When the both companies are big in size their integration level is also high which, vise versa, makes the higher level the degree of control. The difference between the integration and degree of control is making motivation for forming this strategic alliance.
当两家公司规模较大时，它们的整合水平也较高，反之亦然，这使得控制程度越高。整合度和控制度之间的差异是形成这种战略联盟的动机。
The ADVANTAGES of STRATEGIC ALLIANCE 战略联盟的优势
Many start-up companies do focus on emerging into the market and gaining a competitive advantage in the international market to beat the monopoly business around the world for the same products and nowadays it is becoming the most useful strategy to gain this competitive advantage. By which a firm can enter the target market faster and with less risk on the investment.许多初创公司确实专注于进入市场，并在国际市场上获得竞争优势，以击败全球同类产品的垄断业务，如今，这正成为获得这种竞争优势的最有用的战略。通过这种方式，公司可以更快地进入目标市场，并且投资风险更小。
Businesses use strategic alliances to: 企业利用战略联盟：
scope and speed the business process 扩大业务范围并加快业务流程
achieve advantages of scale in international market 在国际市场上取得规模优势
increase market penetration among other companies 提高其他公司的市场渗透率
increase the competitiveness in domestic and global markets 提高国内和全球市场的竞争力
enhance product development by sharing the skills, knowledge, technology 通过分享技能、知识和技术来加强产品开发
develop new business opportunities through new products and services and make it more competitive in the world market通过新产品和服务开发新的商业机会，使其在世界市场上更具竞争力
expand market development fast 快速拓展市场
increase exports 增加出口
diversify 多样化
create new businesses 创建新业务
gain completive advantage in cost 在成本上获得竞争优势
diversification into new markets 进入新市场的多样化
improve cash flow 改善现金流
Ability to move quickly 快速移动的能力
The motivation of forming the international strategy varies from one country to another country.
形成国际战略的动机因国家而异。
The main focuses of the join venture of the companies are to represent the companies in the various countries. But as the days passed the definition has changed because of the activities which became more prevalent. Because the international market the alliance can impart to the company in a relative advantage in size or by the size which makes the process to go faster or in other words it provides compliments to the areas which they are lacking.
公司合资的主要重点是代表各国的公司。但是，随着时间的推移，由于越来越普遍的活动，定义发生了变化。因为在国际市场上，联盟可以在规模上或规模上给公司带来相对优势，使流程更快，或者换句话说，联盟可以为他们缺乏的领域提供补充。
The motive behind increasing the international strategic alliance is not only gaining profit. The other factor which motive them are the 增加国际战略联盟的动机不仅仅是获取利润。他们的另一个动机是
competition among the competitors 竞争者之间的竞争
the fast changing market place 瞬息万变的市场
industry convergence 产业融合
For an example an alliance between Sony (which is Japanese company, it was an electronic consumer company) Ericson (a Swedish telecommunication company) both giant companies planned to get an advantage in production and development which will prove their marketing skills. So once the joint venture is done with a legal manner it is similar in nature to a partial acquisition in consideration for shares. Because this combination has created the transaction, combining the relative advantages of both parties and ties their future together. They stopped making their own phones. They started to share their expertise and they have a research & development teams in United States, Sweden, China, Japan, India, Germany, and the United Kingdom. The both companies were p
