rofitable on the first year but they had to face huge loss because of lack of investment and strategic plan. Once they have injected the money into their joint venture and came up with new idea which was to launch the built-in-digital camera and with high features they started to enter to the market back but it still were a huge loses for them. So having the same strategic plan this joint venture did not work. They were struggling for the first three years. But walkman phones made them successful and made the 4th position in the world again.
例如，索尼（索尼是一家日本公司，它是一家电子消费品公司）和埃里克森（埃里克森是一家瑞典电信公司）之间的联盟，两家巨头都计划在生产和开发方面取得优势，这将证明他们的营销技能。因此，一旦合资企业以合法方式完成，其性质类似于以股份为对价的部分收购。因为这种结合创造了交易，结合了双方的相对优势并将他们的未来联系在一起。他们停止生产自己的手机。他们开始分享他们的专业知识，并在美国、瑞典、中国、日本、印度、德国和英国拥有研发团队。这两家公司在第一年就盈利了，但由于缺乏投资和战略计划，它们不得不面临巨大的亏损。一旦他们向合资企业注资，并提出了新的想法，即推出内置数码相机和高功能，他们就开始重新进入市场，但这对他们来说仍然是巨大的损失。因此，拥有相同的战略计划，这家合资企业并不奏效。在最初的三年里，他们一直在挣扎。但随身听手机使它们获得了成功，并再次位居世界第四。
So here it proves that the giant companies do merge to gain competitive advantage but it is not always threat to the other companies which are already leading. It totally depends on the strategy they follow and implement.
因此，这证明了大公司确实会合并以获得竞争优势，但这并不总是对已经领先的其他公司构成威胁。这完全取决于他们遵循和实施的战略。The DISADVANTAGES of STRATEGIC ALLAINCE 战略联盟的弊端
Alliances are risky in term of cost, the reason is not due to cash being involved with another company and its not being in the company’s hands, but it is due to returns from which they will get.
就成本而言，联盟是有风险的，原因不是因为现金与另一家公司有关，也不是因为它不在该公司手中，而是因为它们将从中获得回报。
First of all the company is to go throw the join venture which involves the investment. When a proper set of contracts, various transfer prices and incentive schemes from the partners to the joint alliance resolve most conflicts, most of the joint venture manages to entirely avoid conflicts between its respective parties.
首先，这家公司要去投资一家合资企业。当一套合适的合同、从合作伙伴到联合联盟的各种转让价格和激励方案解决了大多数冲突时，大多数合资企业都能够完全避免其各自当事方之间的冲突。
Managing the managerial position of both companies and resolving the possible conflict from the both parties due to the location and other factors of international market,
管理两家公司的管理职位，解决双方因国际市场的位置和其他因素可能产生的冲突，
Financial blocking is one of the major disadvantages in the international strategic alliance. Because most of the companies do not want to disclose their financing operations. For example, an alliance with SonyEricsson in the area of cellular communications could reduce the likelihood of contracts with Nokia, thereby putting the company at risk that if Ericsson is weakened, so will be all the companies that depend upon it.
金融封锁是国际战略联盟的主要劣势之一。因为大多数公司都不想披露他们的融资业务。例如，与SonyEricsson在蜂窝通信领域的联盟可能会降低与诺基亚签订合同的可能性，从而使公司面临风险，即如果爱立信受到削弱，那么所有依赖爱立信的公司都将受到削弱。
Alliance between competitors can be risky. Firms can access to the information, technology, business strategy, and database of each other. Therefore they acquire the knowledge of another company. One firm can plan to excel other firm by achieving the knowledge and skills of other firms’ business tricks. And then it can drop the other firm and may use the strategy against this firm.
竞争对手之间的联盟可能有风险。公司可以访问彼此的信息、技术、业务战略和数据库。因此，他们获得了另一家公司的知识。一家公司可以通过掌握其他公司的商业诀窍的知识和技能来计划超越其他公司。然后，它可以放弃另一家公司，并可能对这家公司使用战略。
Strategic partners are often led by the company which is stronger in the international market. But they should come up with something unique by merging the both companies rather than starting from a start-up. But this strategy dose actually work with the every company depending on the market and company, like SonyEricsson came up with mobile when they merge but it was a huge loss in the market . They started losing their shares rather then gaining it. And it affected the job market. So they later on came up with cyber shoot which was the turning point of their company and also the walking walkman, which was different product then they used to launch. Because their main focus was to make competitive cell phone. But by the cyber shoot they have entered the market and now they are one of the giant companies with 4th
