在产品进入国际市场的同时需要考虑下国际动因，YIP理论应用了市场全球化驱动因素、成本全球化因素、政府全球化驱动力和竞争全球化因素。因此，全球领先品牌福特将在此案中进行分析。
与国内环境中的关系不同，涉及到贸易伙伴的出口商、进口商关系可能是不同的文化、语言、商业惯例和其他国家层面的因素，如经济和法律制度（SkasMEAS，ZeiTi，Baltas，2016）。心理距离是指进口商交换合作伙伴的经营环境的差异在国际营销文献中被赋予了中心作用，因为来自不同环境的合作伙伴往往缺乏共同的参考框架和期望不一致，解释和理解相关业务运营也不一样。这种差异可以降低合作伙伴的互动质量，增加渠道协调和成本的难度，并阻碍交换过程中生产力，损害价值之间的关系。
对竞争产品不敏感是指进口商忠诚度，尽管情境影响和营销努力可以导致魅力的产生，但未来的购买扩张指的是在不久的将来想要购买更多的进口国。当国际渠道合作伙伴建立伙伴关系，创造了大量额外价值时，他们经历了一个“目标”，强化了这种情感状态和稳定性，并强迫合作伙伴不仅关注短期目标。商业关系有这个价值，不仅难以取代或复制，还具有进一步发展和成功的巨大潜力。因此，进口商之间存在着优越的价值关系，供应商可能不会过于谨慎，竞争会更愿意考虑扩大当前的采购。
In the consideration of the international drivers when the products enter the international markets, the theory of Yip is applied market globalization drivers, cost globalization drivers, government globalization drivers, and competitive globalization drivers. Therefore, the global leading brand Ford would be analysis in the case.
Unlike the relationship in the domestic setting, exporter, importer relationship involving the trading partner may be different culture, language, business practices, and other national level factors, such as economic and legal system(Skarmeas, Zeriti, & Baltas, 2016). Psychological distance refers to the differences of opinion between importer exchange partners operating environment is assigned a central role in the international marketing literature, because partners from different environment is often the lack of a common frame of reference and expectations are not consistent, explain and understand the relevant business operations. This difference can reduce the quality of interaction partners, increase the difficulty of the channel coordination and cost, and hindered the exchange process of productivity, the relationship between the values of the damage.
Is not sensitive to competitive products refers to the importer allegiance, despite situational influences and marketing efforts could lead to charm, and the future purchase expansion refers to the importing countries that wanted to buy more in the near future. When international channel partners set up a partnership, have created a large number of additional value, they experienced a "goal" reinforce this emotional state and stability of the dyad and forced partners do not only focus on short-term goals. Business relations have this value is not only difficult to replace or copy, also has a great potential for further development and success. Therefore, the existence of the relationship between the superior values an importer may not be too careful request from suppliers and competition will be more willing to consider expanding the current purchases.
Complementary ability refers to the partners to each other by providing different functions. The existence of complementary for each other's ability to prevent the international marketing channels, it helps to create value exchange partners, they can't be created independently; Buy these functions through the market mechanism is not always possible, nor is internal development. Two channel partners complement each other to ensure bring unique, have the function of value, and allow each company to learn from its partners. In addition, by the ability of complementary collection channel partners could achieve synergy combination in the market and make use of their ability, help channels 2 to achieve its goals. Therefore, complementary functions between channel partners, value may be enhanced.
Therefore, as a consequence to the Ford, it should also consider the cost in the process when the products are entering to the international market especially in the associate with the cost of the supply chains and competitive strategies in the Ford products. Besides that, the cultural factors should be fully considered in the competition. Furthermore, local leader and training which are necessary for local employees in the norm of the Fords, are necessary for local government to create more positions in the labor markets.
Reference list
Skarmeas, D., Zeriti, A., & Balta
