澳大利亚Red Rooster case study report范文
这是一篇关于澳大利亚公鸡餐厅的经营解决方案，它位于澳大利亚是一个领先的连锁餐厅。它在1972年开设了第一家餐馆在澳大利亚西部,此后扩大至整个澳大利亚。但随着餐馆连锁店肯德基和Mc唐纳德的进验，它正面临非常高的竞争和市场萎缩。
为了生存的公司应该开发新的经济和扩大到其他国家,如中国、印度和东南亚。红公鸡餐厅将不得不为了生存和扩大，并且要加以利用其他国家的经济增长。
随着世界经济的低迷和经济形式的崩溃,新的经济体将逐渐形成，对于印度和中国公司将会是一个很好的机会，他们正在寻求在全球范围内扩大和增加他们的市场份额。这些国家经济增长导致人们有更多购买力，平价商品在这些国家正在以极快的速度增加。
这份报告将试图分析红公鸡餐厅的市场机会。这样的公司也试图分析是否会是一个很好的策略,红公鸡将会扩展到印度并且它将面临新的挑战。为了生存以及应对其他竞争对手肯德基、Mc唐纳德的冲击等它将不得不扩张新市场。
This Global Business Solution is for the Red Rooster Australia, which is a leading restaurant chain based in Australia. It opened its first restaurant in 1972 in Western Australia and has since then expanded all across Australia. But with restaurants chain like KFC and Mc Donald’s the chain is facing very high competition and the market is shrinking.
In order to survive the company should think of tapping the new economies and expand in to other countries, like China, India and South East Asian. Red Rooster will have to expand in order to survive and tap the growing economy in other countries.
As the world economy is in doldrums due to the recent economic meltdown, the new economies like India and China present a great opportunity for any of the companies who are looking to expand and increase their market presence across the globe. Not only the economy in these countries are growing even the population there are more upwardly mobile and the purchasing power parity in these countries are increasing at a very rapid rate.
This report will try to analyze the opportunities that an economy like India will present to a company like Red Rooster. It will also try to analyze whether it will be a good strategy for Red Rooster to expand into India and also the challenges that it will face. Red Roosted in order to survive the onslaught from other competitors like KFC, Mc Donald’s etc it will have to look for expansion and new markets.
This report is prepared keeping in mind that Red Rooster will be entering India. Hence this report will cover a SWOT analysis of Red Rooster as a company. It will also try to examine the issues that might be involved while the company tries to expand into India. At the same time it will try to examine the role of various functions of Red Rooster which will be involved in the expansion strategy.
Red Rooster is popular all across Australia for their oven-roasted chicken which has been marinated for around 12 hours. There key to excellence is innovation in their recipes and they are making more additions to their menu as they keep on evolving their choice of menu to meet the varying tastes of their broad customer support like the newly added grilled, skin free Portuguese chicken pieces.
In the year 1972 Red Rooster was established the Kailis family in Western Australia. Since then it has continued to develop, offering franchisees. The franchisees are getting an iconic brand along with well developed business and support systems.
Red Rooster acquired the Big Rooster chain in 1992, which operated primarily in Queensland. The stores thus acquired were re-branded as Red Rooster stores, and this increased the total number of Red Rooster outlets to 230 throughout Australia.
Australian Fast Foods which is based in Perth acquired Red Rooster in 2002 from Coles Myer Ltd, and hence brought along with them their own long periods of experience in roasted chicken segment of fast food industry.
Red Rooster now has more than 360 stores with a workforce of almost 5000 employees. Apart from its long-established recipes of roast A-grade fresh chicken and very popular chips. Red Rooster also offers healthy baguettes and salads, along with delicious burgers and wraps.
Red Rooster provides its franchisees with a recipe for a successful partnership their incessant novelty in product development and marketing strategy makes a Red Rooster franchise a very profitable partnership for both the parties.
India is the second largest economy in the world in terms of growth and it is the fourth largest economy in the world. India h
