Executive summary
I.Introduction
Background
Increase demand for electronic products
The lifestyle of college students
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Aims and Objectives
internal influence behaviour factors: psychological and personal
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II.Literature review
Internal versus External Models
III.Data Collection and Methodology
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A case study of a college student
IV. Data Analysis
Market capacity
Brand recognition
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V. Conclusions
The lifestyle of college students
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VI.Recommendations
The product: price, quality , service, promotion, brand creation
Insights gained
What they mean
文章题目:老师推荐
文章所属学科：Buyer behavior
文章所属学历层次：Bachelor of business studies
文章大约字数：1500 (nominated as a guide excluding references and appendices)
文章所属类型为：Assignment ( Report)
补充要求1
Should mention to case study
补充要求2
Must be a report
补充要求3
Need at least 7 reference
