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Birchsugar有限公司的供应链MBA论文评估

日期:2018年07月31日 编辑:ad201107111759308692 作者:无忧论文网 点击次数:1918
论文价格:150元/篇 论文编号:lw201807291856538741 论文字数:36241 所属栏目:MBA论文
论文地区:中国 论文语种:中文 论文用途:硕士毕业论文 Master Thesis
相关标签:MBA论文供应链
areas. It is rather includes strategic and integrative elements fromall disciplines. At the intersection, Supply Chain Management co-ordinatescross-functional efforts across multiple firms. Supply Chain Management ismore strategic, Logistics is more tactical in terms of operations.
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1.2. Logistics system
The flow of logistics is always takes place in sytems or between systems. Thelogistics sytem’s has three types:I. Micro logistics systemsII. Meta logistics systemsIII. Macro logistics systems The micro logistics system is organizational level, with internal structure and flowmanagement, which are in connecion with flow of materials, product relatinginformation, moreover storing. The next category is meta logistics systems. This is asocial logistics system, whic purpose is to provide basic social and economicallogistics service. It can mean national economy or as a system of the European Union.The last is macro logistics system that connects two major cooperating multinationalcompanies.
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第二章 Birchsugar's introduction, organiztional structure


The company operates as a limited liability company, founded in 1999. Theowner is a private person who owns other companies in different industries. This is afamily business, with the current number of 65 employees. Birschsugar company wasa pioneer company in Hungary at that time. 10 years ago healthy foods were not asmany and as trendy as nowdays. Back in the days xylitol was only widely used intooth pastes and chewing gums, but not as substitutes of cane sugar.


2.1. Corporate organizational structure
Marketing Director is responsible for launch products, develop and maintain abrand’s image and formulate marketing and communication plans to generate,maintain and increase existing business. Instilling a marketing led ethos throughoutthe business, researching and reporting on external opportunities, understandingcurrent and potential customers, do market research, do competitor analysis,developing the marketing strategy and plan.The Chief Financial Officer is responsible for a company's financial activity. He isworking with the sales team and marketing team on new ways to increase profitabilityand raise capital, supporting the marketing and sales teams, managing internal cashflow, overseeing and supporting short and long-term strategic planning, coordinatingwith the company's financial department, being involved with any number of financialtasks and projects. CFO lead the financial department. Financial Department’s role:billing, collections, financial statements, internal reporting, payables, payroll, taxes.
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2.2Logistics:
Logistics Group, led by Logistics Manager responsible for transportation, thelogistics systems, imports or exports, production or customer issues in short. Overseesthe movement, distribution and storage of materials in an organization. Managercontrols the flow of incoming materials and outgoing finished products to ensurecustomers receive products on time. Logistics manager oversees warehouse, inventorycontrol, material handling, customer service, transportation and production, too. Thelogistics manager also responsible for sourcing from the mother company LongLivein Shandong, China. 2 logistics assistants help his work. Logistics assistants daily jobis customer order (domestic and international) data entry and management in the SAP.Monitor inbound/outbound shipments. Maintain communication with externalwarehouse(s) to ensure timely processing of customer orders. Review and processcustomer returns. Review shipping documents and maintain daily contact with freig