本文探讨的是跨文化商务活动中的非言语交际，旨在提高商人在做国际业务时的交际能力。非语言沟通在人们的生活中是无法避免的，这是我们日常沟通中非常重要的。商人需要了解一个特定国家的正确的行为，使他们能够避免无意中得罪了客户。
I. Introduction 引言
随着科学技术的飞速发展，世界正在成为一个地球村。因此，国家之间的商务往来变得越来越频繁。因此，学习与来自不同文化的另一个人沟通对于商人来说是至关重要的。
With the rapid development of science and technology, the world is becoming a global village. As a result, business contacts between countries are becoming more and more frequent. So, learning to communicate with another people from different culture is vital important to businesspersons.
除了语言沟通，非语言沟通，如眼球运动，姿势，触摸和面部表情，也是非常重要的。它可以对人们的交流产生影响，反映了人们的思想和口头沟通的补充。心理学家们认为，对他人产生的影响7％取决于别人说了什么，38％取决于别人怎么说，55％与肢体语言有关。
Besides verbal communication, non-verbal communication, such as eye movement, posture, touch and facial expressions, is also of great importance. It can exert influences on people’s communication, reflecting people’s thoughts and complement the verbal communication. Psychologists claim that the impact people make on others depends on 7% what one says, 38% how one says it, and 55% by body language. Since how one sounds also conveys a message, 93% of emotion communicated without actual words. Thus, the businesspersons need to be very careful with their non-verbal information. It is certain that one’s unconscious movements, for example, the gesture of lifting of the eyebrows will be taken seriously.
非语言沟通比语言沟通更有优势。他们更直接，更方便，更富有表现力。但它们可能会导致在跨文化业务交流中的一些问题。
Non-verbal languages have more advantages than verbal ones. They are of more directness, more convenience and more expressiveness. But they may cause some problems in cross-cultures business interactions. Therefore, appropriate use of non-verbal signals can help business people to achieve better understanding and contribute to further development of international business.
A positive and honest message conveyed by one’s non-verbal communication will generate far more opportunities than one can think. Non-verbal messages can move prospects from suspicion to openness and receptiveness. People can also use body language to calm hostile or dissatisfied clients.
II. The Definition and Function of Non-Verbal Communication 非言语交际的定义和功能
Since non-verbal communication is important and happens all the time, it is sensible to know the definition of non-verbal communication and its function. The knowledge about them is of much help in communication.
2.1 The Definition of Non-Verbal Communication
Different experts define non-verbal communication differently. Through studying of the definitions that researchers have given, here, it chooses and develops the points that seemed essential to businessmen, with respect to the ranges of non-verbal communication in business activities. It is defined as follow:
Non-verbal communication includes tone of voice, facial expression, eye language, posture, gesture, use of time, how one dresses him/herself, etc., all of which are used to communicate messages.
In business world, non-verbal communication also involves all those non-verbal stimuli in a communication setting that are generated by both the source and his or her use of environment and that have potential message values for the receivers.
2.2 The Function of Non-Verbal Communication
David Abercrombie pointed out “while we speak with out vocal organs, we converse with our whole bodies.” It is true that people never stop sending information during the whole process of communication, intentionally or unintentionally, through what they say, what they behave, how they dress themselves and how they set the environment. One can never stop non-verbal communicating, so people should know what the functions of non-verbal communication are.
2.2.1 Repetition
Non-verbal communication can reinforce what is said in verbal language. By repeating the verbal message nonverbally, as by a gesture, there is a better chance for the receiver to understand the message. For example, people might point in a certain direction after they have just said, “our company is north of the railway station.” And sometimes, people wave th
