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跨文化出境旅游中中西文化冲突及原因探究

日期:2018年03月16日 编辑:ad201011251832581685 作者:无忧论文网 点击次数:2909
论文价格:300元/篇 论文编号:lw201512081121499854 论文字数:38569 所属栏目:跨文化交际论文
论文地区:中国 论文语种:English 论文用途:硕士毕业论文 Master Thesis

Chapter One Introduction


1.1 Need for the Study
In recent years, tourism has become an important industry which is undergoing rapidgrowth on a global scale. According to the Annual Report of China Outbound TourismDevelopment 2014 published by China Tourism Academy in 2014, the constant rapidgrowth of China’s economy greatly supported the rapid development of outbound tourismin 2013 which reached its peak both in the scale and expenses. In this year, the number ofpeople who travelled abroad has added up to 98,190,000, increased by 18.0%. As to thescale, at present, our outbound tourism market has already been 1.2 times bigger than theoutbound tourism market of USA and 3.5 times bigger than the outbound tourism market ofJapan, which means that China has become the biggest outbound tourism market in theworld. However, outbound tourism creates the need to communicate with people of variouscultural backgrounds. Hu Wenzhong (1999) points out in his book A Sketch of InterculturalCommunication “Contacts between foreign visitors and us are an interculturalcommunication”. Intercultural communication is increasingly notable at present, and it isbecoming a character of our times. On the one hand, Chinese want to open their horizonand to see exotic views. So different cultural backgrounds become a big attract for theChinese to experience. On the other hand, the nature and core of outbound tourism is aface-to-face intercultural communication and different cultural backgrounds can also resultin cultural conflicts. As the living standards of Chinese reach a higher level, an increasingnumber of people choose to have a tour abroad. Foreigners are willing to welcome Chinesebecause tourism can bring great fortune to the destination countries. But they sometimescan not understand the way Chinese behave when travelling in their countries.The author realizes that it is the culture differences between China and westerncountries that lead to most of the phenomena which can be called culture conflicts. TheChinese tourists do not understand the foreign countries’ honored culture and just do whatthey think acceptable by Chinese culture. So the author decides to do such a study from theperspective of interculture to testify that the culture differences play a vital role in theconflicts of Chinese outbound tourism. Also relevant recommendations are also put forwardaccordingly.
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1.2 Structure of Thesis
The thesis is divided into the following chapters:Chapter one is an introduction. It consists of the need of the study, structure of thethesis and research approaches of the thesis. The need of the study elaborates why theauthor wants to conduct such a study. And the structure of the thesis introduces the outlineof the thesis. The thesis utilizes both qualitative and quantitative methods to help elaboratewhat the author tries to study.Chapter two is literature review. In this part, the author reviews the study onintercultural and intercultural tourism both in China and abroad. It turns out to the fact thatfew studies focus on the cultural conflicts in intercultural outbound tourism in detail.Chapter three is theoretical foundations. It consists of basic concepts, theories andbasic concepts of culture, tourism, intercultural communication, intercultural outboundtourism as well as intercultural communication theories. Hofstede’s value dimensions andHall’s high-context and low-context will be introduced.The next chapter is to analyze the cultural conflicts when Chinese are in outboundtourism. By interviewing outbound tourists and referring to literature, it inferred thatChinese tourists are still in conflict with westerners in terms of the conflicts items. Then,questionnaires are distributed to testify the conclusion. What is also found out is manyculture differences that contribute to the conflicts, especially from the perspective ofcontext culture, cultural values, cultural thinking patterns, traditional social norms andreligion cultures. Next recommendation