Figure 2 the trends of the number of ads monthly 29
Figure 3 the comparison of the contents 30
Figure 4 the percent of ads of each code of Toyota’s autos 31
Figure 5 the number of series of autos in each year’s ads 31
Figure 6 the trends of the Camry, Yaris ,Crown and Highlander in each year 33
List of tables
Table 1 the crosstabs of the years and the types of auto 32
Table 2 the distribute of the basic information of the ads 33
Table 3 the cross-tabs of variables and years 34
Table 4 the distribution of the use of the illustration 35
Table 5 the distribution of the use of model 36
Table 6 the distribution of the ways and points of the appeals 37
Table 7 the distribution of the variables of local signs 39
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