国际美博会（IBE）是一个最大的事件为企业主和行业的专业人士，把企业组织的精英博览有限公司通过MATRADE和与OMC（世界发型美容机构）和马来西亚协会（MHA）及其他达到一个新的水平。该公司是一家专业的精英博览会展览组织者，长期经验已经成功策划组织了多次展览，达到他们的客户的需求。他们必须拿出一个预算计划，选择和保留场地，安排活动，选择潜在的演讲者，安排设备和设施，管理风险和制定应急计划。
1.0 Introduction : 简介
International Beauty Expo (IBE) is one of the biggest events for the business owners and industry professionals to take their businesses to the next level which organized by Elite Expo Sdn. Bhd, endorsed by MATRADE and partnered with OMC (Organisation Mondiale Coiffure), Malaysia Hairdressing Association (MHA) and others. Elite Expo Sdn. Bhd. is a professional exhibitions organizer with long term of experience who had successfully planed and organized numerous exhibitions that reached the needs of their customers. They had to come out with a budget plan, selecting and reserving the venue, arranging for activities, selecting the potential speakers, arranging for equipment and facilities, managing the risk and developing the contingency plans.
Date refers to a particular day for the event to take place while time refers to the progress of an event. IBE was held on May 17-20, 2014 (Saturday-Thursday) and the operation time for this event is from 11.00a.m. until 7.00p.m.. The word “venue” means a place where an event takes place. So, Elite Expo Sdn. Bhd. had decided to organize International Beauty Expo (IBE) in the heart of the city center which is Kuala Lumpur Convention Centre with 77,590 square feet. It is the most technological-advanced and full of facilities place that suit for grand ballrooms and conference. There are free admissions for industry trade or professional visitor with business cards. Thus, for public visitor, the free admission on 17-18 May while charge of RM5 for them if they wish to visit on 19-20 May 2014. It was a major business event which could attract significant visitor numbers, media coverage and economic benefits. (International Beauty Expo (IBE), 2014)
2.0 Event Stakeholders : 项目利益相关者
Event stakeholder is a group or organization which includes contractor, association group and suppliers that has interest in an event. (Anon, 2014) This event is associated sponsor by Attiva Salon Inspired, PCQ Hair and Beauty Products and another two association group. The official contractor is Pico Malaysia that requires them to build up the booths for exhibitors while the official acquiring bank is Public Bank. Mayflower Acme Tours Sdn. Bhd. is an official travel agent for IBE to provide the services of hotel accommodation to all exhibitors. For this event, there are no un-authorized photo-taking, video recording, drawing, sketching or any others reproduction of any exhibits is allowed at the exhibition hall. There are many free-lancers and volunteer come over here for photography and video recording which will upload on social network. It also supported by Ministry of Tourism and Culture Malaysia, Malaysia Convention & Exhibition Bureau and others.
3.0 Event Objectives : 会展目的
Purpose and objectives are two different words with different meanings. The purpose is the reason for which event is created. The purpose of the event is targeted to assist the client’s company to attract and expose themselves to more potential customers. (Differencebetween.info, n.d.) At the same time, the event also serves as a medium to conveyance an extraordinary experience with wide range of brand products to the buyers. In the meanwhile, the client’s company can take this opportunity to display their product and services and meet with new potential customers that reach a targeted customers which also can keep exhibitors’ at the forefront of this dynamic industry. It also enhances the beauty of ladies and giving out the beauty tips for them.
Target audience means the numbers of participants that had targeted before the event is happening. So, they had set the target of 44,000 customers and estimated 400 exhibiting companies to participate for this event. But, there are around 200 exhibiting companies from Malaysia, Korea, Taiw
