an, Hongkong, Singapore and others Asians and European countries who had came over this event and around 15,000 numbers of consumers per day. Perhaps, IBE can say that as an entertainment event for buyers and consumers which help buyers to increase their sales after it is recognized by people. (Hrdsite.com, 2014)
Thus, scope of event means compass the date, time and duration of the event and its size which also depend on the availability of resources. In Oxford Dictionary, agenda means the plan that had been discussed for the event. So, Elite Expo Sdn. Bhd. had organized some events based on entertainment and awards for the participants to gain experience which also can bring help for their future. There are around eight events that had been planned by organizers. For more information, please refer to appendix B. Besides, during the event, Dr.Ng Wee Kiong who is head of Beauty Science Industry, IPEC Industry Scheme Development Council had been invited by organizers to lead the beauty seminar. He had given a speech about the channel, importance and way to build branding in our beauty career.
4.0 Event Impacts : 会展的影响
Most of the events almost touched with the social, cultural, political and economy factors. There are also a range of impacts both positive and negative. Firstly, social and cultural impacts. IBE had gathered all type of gender to participate in their event that also encourages people perhaps to work together. At the same time, they can share their own experiences with others, introducing new and challenging ideas between exhibitors or even visitors. The organizers also help to create a job opportunities to those part-timers and widen their minds when interact with others. Secondly, IBE also gain the impacts on tourism and economy. IBE also seen as image-maker that create profile for destinations, positioning and providing exhibitors take some marketing advantage in the market. They created the business opportunities to all exhibitors by let every consumers know about their brands and products to increase their profit in the business. By the way, the organizer provides the accommodation for all exhibitors that came from overseas which bring convenience to them.
5.0 Event Strategic Planning : 项目战略规划
Strategic planning require strategic analyze before conduct the event. They have to know their company role when conducting for the event. Company role is referring to the role and responsibilities of the organizers. The organizers choose to place their event in KLCC that is in the centre of Kuala Lumpur. They offer the reasonable price to all exhibitors to exhibit in the event to reach their target market. In the process of planning this event, the organizers will go over the beauty expo events in others place such as PWTC or even paid a visit to each company, leave a message and email to invite those professionals’ buyers to participate. Thus, they also formed a website (www.ibe.my) by uploading all the information that is needed to make the buyers and consumers get the information easily. From the website that had created, exhibitors can online register for the booth. From there, we also knew that there are different square feet for booth with different prices, so the exhibitors had to choose their booth with the condition of first come first serve. Services for handling and storage the goods with no extra charges, onsite payment and freight forwarding services to the exhibition venue also provided which will bring convenience to exhibitors’. By the way, the organizer also provided the services such as booth pa
