无忧论文网专业帮助留学生处理经济学课程小作业、小论文。拥有留学生和海归丰富师资，以下是我们先前做的一个案例学习，通过我么我们站此客户已经顺利提交并完成此作业，欢迎其他或本专业客户前来咨询。
Case Study Winter 2011
Forest Castle Hotel森林城堡酒店
森林城堡酒店是一个4/5星级酒店位于苏格兰的高地。它是主要干道(A9),都可以通过道路和干线铁路。有优秀的连接通过公共交通从爱丁堡、格拉斯哥和因弗内斯机场。所有三个机场是等距的酒店和铁路列车进行伦敦和其他英国部分地区。Forest Castle Hotel is a 4/5 star hotel based in the Highlands of Scotland. It is on a major trunk road (A9) and is accessible by road and mainline rail. There are excellent connections by public transport from Edinburgh, Glasgow and Inverness airports. All three airports are equidistant from the hotel and the railway line carries trains to London and other parts of the UK.
The hotel has had a long history. It was built as a hotel in 1901 and it boasts large gardens and has many facilities in its grounds, including a golf course, tennis courts and long nature trails. There are 150 rooms varying from large suites, to family rooms, feature rooms, double and twin rooms and single rooms. The Hotel can accommodate 400 guests in total, but the effective maximum number is 300. Children and other guests sharing a main room or suite are generally free, but pay for meals as taken. The hotel also boasts both an outdoor and indoor swimming pool with a therapeutic bath and sauna, a gym and a spa treatment facility. The restaurant serves haute cuisine (high quality food), and seats 100 people for a single sitting. The average price of dinners is ￡30 per person. Around 20% of residents take dinner in the hotel on inclusive terms, and there is a steady passing trade. The business of the restaurant generally tracks the occupancy rates. The average price for functions is also ￡30 per head.Over its long history, the hotel has served as a military hospital, a school and as a hotel. The effect of the various changes in use has been that the maintenance of the building (which is stone built in the main) has often been neglected because of the large costs involved. The history of the hotel has featured intermittent restoration succeeded by years of decay.
The current owners of the hotel are based in Ireland and they purchased it some five years ago from a large hotel group. They have invested substantial amounts in bringing the premises up to a high standard. They are now considering investing a further ￡5,000,000 (five million pounds) in a functions suite to seat 300 plus, which will be an addition to the existing 150 seating capacity room. If they make this investment they would hope to expand the number of conferences held in the Forest Castle and to hold larger events at regular intervals.
The peak times for bookings are the Spring and Summer quarters when rack room rates (double including breakfast) can rise to ￡200 per night. In the Autumn and Winter quarters they offer packages at ￡150 per night per room including breakfast and dinner. (Room only rates are ￡20 cheaper in both seasons.) The average occupancy rates for the hotel, based on a 300 guest maximum and on a seven day week, is generally as follows:- (Values at 2009/2010 rates- indicative only) { In order to provide clarification, the seasons are Winter (January to March), Spring (April to June), Summer (July to September) and Autumn (October to December)}.
There has been at least one function, - dinner or wedding etc., with around 120 -150 guests each week, and sometimes two each week, in the Spring and Autumn seasons. Each season has 13 weeks. Larger functions with around 250-300 guests could normally be expected to be held throughout the year, probably at the rate of 4 per month.
The Income from the various activities over the last few years has been as follows:-
Costs are largely fixed, although there are variable costs with regard to the seasonal differences and the restaurant & housekeeping.
The variable costs, as a percentage of relevant turnover are:-
Food and drink :- average around 50% of restaurant tu
