a contraction strategy, it seeks to eliminate external/internal weaknesses by downsizing, withdrawing funds. cutting budgets, and other means. (Lu, 2005; pg 689)
中小企业的经营战略取决于其目标。外部竞争优势和内部实力对公司发展的影响可以影响公司的成长和稳定。当一家公司追求稳定的战略时，它会被动地保护自己目前的市场份额，以便能够抓住未来的有利机会。当它追求收缩战略时，它试图通过裁员、撤资来消除外部/内部的弱点。削减预算和其他手段。
The key to an effective business strategy for an SME is a through a well-planned strategic plan which will help the SME to improve its performance and bring about an organizational change adding value to the produce, or service offerings. However, it is important to note that just the mere presence of a strategic plan does not guarantee success, it’s the customer perception that counts.(Mintzberg,1998)
中小企业有效经营战略的关键是制定一个计划周密的战略计划，帮助中小企业提高绩效，实现组织变革，为产品或服务增加价值。然而，需要注意的是，仅仅存在战略计划并不能保证成功，重要的是客户的感知。
Research Methods 研究方法
Before embarking on a definitive research methodology (Philosophy, Strategy and Approach) each research objective was taken into consideration separately and a SWOT analysis was done for each data collection approach against each objective. A rationale was established behind each research method before going ahead. It was ensured that the data collection methods were more or less interdependent. Keywords were then generated to refine the search.
在开始确定研究方法（哲学、战略和方法）之前，每个研究目标都被单独考虑，并针对每个目标对每个数据收集方法进行SWOT分析。每种研究方法背后都有一个基本原理，然后再进行研究。确保了数据收集方法或多或少是相互依存的。然后生成关键字以完善搜索。
Keywords generated: – Generic strategies, business strategy, competitive strategy, SME, strategic planning, resource constraint 生成的关键词：–通用战略、商业战略、竞争战略、中小企业、战略规划、资源约束
In order to approach the research objectives, this essay is taking into account both qualitative and quantitative research strategies, which is often referred to as ‘triangulation’ – meaning ‘getting a fix from two or more places’(Jankowicz, 2005). According to Bonoma (cited in Saunders & Thornhill, 2007), researchers can pursue high levels of data validity and generalizability by adopting triangulation strategies which provide replication and/or corroboration of findings across methods (i.e. experiments, surveys, case studies). Qualitative secondary data will be collected from Books , Journals , Online Journals, White papers, Seminar papers, Company Reports, case studies, Research databases (Mintel) etc. The research methodology will study a lot of case studies on SMEs and try to analyse the effect of business strategy on growth by comparing the sales (and other parameters) after and before the strategy was put in place. Similarly, for profitability, Net profit from the Profit and Loss account (considering other factors remain the same) will be analysed before and after the strategy implementation process. In this way, the author will be able to quantify the effect of business strategy to a degree.
If time and resources permit, then the author will try to set up interviews with management of three SMEs (Ventura, OTM Consulting and Buy As You view). Interviews will be semi-structured and will involve a good degree of probing to get to the objective.
如果时间和资源允许，作者将尝试采访三家中小企业的管理层。面试将是半结构化的，并将涉及到一定程度的探索以达到目标。
Project Plan 项目计划
May 1 – May 10 5月1日-5月10日
Reading around the topic to gather information regarding the chosen area of study and to find out about the existing researches already been done in the concerned area.
围绕主题阅读，以收集有关所选研究领域的信息，并了解在相关领域已经进行的现有研究。
May 11 – May 31 5月11日-5月31日
Start off with Literature review, assimilate as much information as possible, filter out information and be more specific in reading. Draw relevance trees of the areas to cover in literature review section.
从文献综述开始，吸收尽可能多的信息，过滤掉信息，在阅读中更加具体。在文献综述部分绘制要覆盖的区域的相关性树。
June 01 – June 10 6月1日-6月10日
Draft the literature review. Edit and get it proof read. Show it to the Supervisor to get the final approval. Revise to make the suggested changes.
起草文献综述。编辑并校对。将其展示给主管以获得最终批准。修改以进行建议的更改。
June 11 – June 256月11日至6月25日
Decide on the methodology, the research Philosophy, Approach and Strategy. Pay special emphasis to Validity, Reliability and Accuracy o
