oots of creation approach can be seen in the work of Schumpeter. According to Schumpeter resources are combined to form a new creation. This is like thinking out of the box since opportunity does not exist, neither completely nor in parts. Opportunities are created by the actions of the individual. Individuals act to create opportunities, in order to create opportunities they adjust their actions and through trial and error method they end up creating an opportunity.
After discussing the three approaches to opportunity formation, the authors discuss how organizational forms are related to opportunity formation.
Organizational forms that originate from discovery opportunities: These organizations believe in discovering and exploiting opportunities instead of creating a new landscape.
Environment and information: New organization forms are created as a result of specifically responding to particular environmental conditions which includes social technology available at that point in time,
Useful information can be easily accessed cause of the well ingrained norms and values in the organization. In short entrepreneurs collect and use their personal knowledge and information to exploit opportunities.
Decision making tools: Entrepreneurs can use a blend of the following decision making tools under this category; government reports, trade association reports, customer surveys, focus groups , direct observation , and experience.
Planning and goals: An individual needs to plan by integrating information and knowledge to help him describe what the opportunity is and how he can exploit it. Since accurate predictions can be made about the nature and exploitation of opportunities therefore alternative plans or plan modification is not usually required.
Organizational forms that originate from constructionist opportunities:
According to this approach formation of organization is an ongoing process during which construction and deconstruction of organization continues. As a result, new opportunities arise that entrepreneur is looking to exploit. In such contexts resources are not readily available in set value or use rather entrepreneurs arrange resources in a variety of way often unique in nature.
Informational environment: Entrepreneurs interpret his current environment in different ways by using current resources to construct opportunities. The difference between the realist and the constructionist approach is how entrepreneurs perceive and use skills in forming opportunities. The other is that organizational forms that are product of discovery opportunity resemble the existing population but the constructed opportunities do not.
Decision making tools: 决策工具：
Constructionist use similar resources as realist discovery perspective such as government reports, trade association reports, customer surveys, focus group and directly observing the market.
Goal setting: Goals are determined; individual scan environment to see how they can collect data that is appropriate for their opportunity and then they interpret data this ends up in a new action.
Organizational forms that originate from evolutionary realist opportunities: These organizations need to establish themselves as a new form as the
