需要的书
１． 留学生论文帮写Usunier, Jean-Claude & Lee J.(2005) Marketing Across Cultures, FT Prentice Hall, ISBN: 0273685295以下是本书大纲，需要那些回我，只有电子版，没办法把所有内容给你，需要那些切那些。
Table of Contents
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• Contents
• Introduction: Marketing in the global villages
• Acknowledgements
• Part 1 The cultural variable in international marketing
o
Introduction to Part 1
o 1 The cultural process
1.1 Defining culture
1.2 Elements of culture
1.3 Culture and nationality
1.4 Culture and competence
1.5 Culture and social representations
Questions
Notes
References
Appendix 1 Teaching materials
A1.1 Critical incident: An old lady from Malaysia
A1.2 Critical incident: The parable
A1.3 Reading: Body rituals among the Naciremas
o 2 Cultural dynamics 1: Time and space
2.1 A model of action based on cultural assumptions
2.2 Time: Cross-cultural variability
2.3 Space
2.4 Cultural borrowing and change in societies
2.5 Cultural hostility
Questions
Notes
References
Appendix 2 Teaching materials
A2.1 Cross-cultural scenario: Inshallah
A2.2 Cross-cultural interaction: Engineering a decision
A2.3 Cross-cultural interaction: Opening a medical office in Saudi Arabia
A2.4 Reading: Language and time patterns: The Bantu case
A2.5 Exercise: World picture test
o 3 Cultural dynamics 2: Interactions, mindsets and behaviours
3.1 Concept of the self and others
3.2 Interaction models
3.3 Culture-based attitudes towards action
3.4 How to relate thinking to action
3.5 Dealing with desires and feelings
3.6 Coping with rules
3.7 Cultural assumptions and actual behaviour
Questions
Notes
References
Appendix 3 Teaching materials
A3.1 Critical incident: An American in Vietnam
A3.2 Rationales for A2.1 (cross-cultural scenario) and sections A2.2 and A2.3 (cross-cultural interactions)
• Part 2 The integration of local consumption in a global marketing environment
o
Introduction to Part 2
o 4 Cross-cultural consumer behaviour
4.1 Culture and consumer behaviour
4.2 The influence of culture on selected aspects of consumer behaviour
4.3 Investigating the cross-cultural applicability of consumer behaviour concepts
4.4 Ethnic consumption
4.5 Marketing as an exchange of meanings
4.6 Conclusion
Questions
Notes
References
Appendix 4 Teaching materials
A4.1 Exercise: ‘Ditcher's consumption motives’
A4.2 Exercise: Investigating the cross-cultural applicability of a consumer complaint scale
A4.3 Case: Mobile phones in the European Union
A4.4 Exercise: Cross-cultural consumer behaviour and the standardization/adaptation of service offers
A4.5 Exercise: Multidomestic versus Global
o 5 Local consumers and the globalization of consumption
5.1 Free trade doctrine and the denial of cultural variety in consumers' tastes
5.2 The global convergence of consumption patterns
5.3 The emergence of a global consumer culture
5.4 Local products and consumption experiences
5.5 Local consumer cultures and resistance to change
5.6 Emergent patterns of a mixed local/global consumer behaviour
Questions
Notes
References
Appendix 5 Teaching materials
A5.1 Case: Setting the stage –
