The main purpose of this essay is to identify all important issues that arise from the case of Patagonia. These issues conclude many aspects of control system, company’s strategic planning, budgeting management, employee compensation, corporate culture and personnel management and so on. Nowadays, more and more companies enhance their hardware strength, while paying attention to their own internal management. It makes companies to get more efficient operation through the effective management, so as to ensure maximize of the profitability of the company. This kind of means is more economical and effective than mere hardware investment. In the case of certain hardware, whichever enterprise that wants to obtain a better development must be adopted to improve their management system. In order to analyze the application effect of these management measures, Patagonia, the outdoor retail shops brand have been selected as an example. Through the analysis of Patagonia's operations in the process of the management measures, it will be taken to provide reference for today or the future of the company's operating.
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