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英国留学生Tourism paper写作范文:Impact of Recession on Thomas Cook

日期:2024年01月22日 编辑: 作者:无忧论文网 点击次数:751
论文价格:免费 论文编号:lw202401221043447944 论文字数:3000 所属栏目:Paper写作
论文地区:其他 论文语种:English 论文用途:小论文 Small paper
英国留学生Tourism paper写作范文-经济衰退对托马斯库克的影响。本文是一篇英国旅游管理paper写作范文,本篇paper论述了经济衰退对托马斯库克旅游业的影响。托马斯库克是如何应对经济衰退的,在这段时间里他们采取了什么策略和方法。

这项研究是关于托马斯库克旅行和度假预订公司,该公司安排前往国外和英国的度假旅行。旅游业在2008年和2009年受到经济衰退的严重打击。在这项研究中,研究人员试图找出他们在经济衰退期间和之前做出了什么改变。他们在这一时期实施了什么样的战略,成功地克服了经济衰退。以下是这篇英国留学生Tourism paper写作范文的具体内容,供参考。

英国留学生Tourism paper写作

This paper deals with the impact of recession on Thomas Cook travel and tourism. How did Thomas Cook deal with the recession and what strategies and approaches they have adopted during this period of time.
Introduction: 引言
This research is about Thomas Cook travel and holiday booking company that arrange holiday travelling to abroad and in UK. Travel industry was badly hit by recession during 2008 and 2009. In this piece of research, the researcher tried to find out what changes they made during and prior to recession. What type of strategies they implemented in this period and did they successfully overcome the recession.
Objectives:目标
To find out the business strategy for change in recession.找出在经济衰退中改变的商业策略。
To find out approach of the firm during recession.了解公司在经济衰退期间的做法。
Examine the change process carried out by Thomas Cook.检查托马斯库克执行的变更过程。
Introduction:引言
Thomas Cook Plc. is a travel and tourism company. This organisation initially started in 1841 by an English man Thomas Cook. In 1855 this company started working internationally and Thomas Cook arranged his first party from Harwich to Antwerp and onwards to Brussels and around some cities of Europe to Paris. In 1865 an Office of Thomas Cook was opened in fleet street London. In 1873 Thomas Cook and son opened new head office in Ludgate circus, London and first time published Cook’s continental time tables and tourists guides. In 1919 Thomas Cook and Son was the first company in the world who was offering pleasure tours by air (Thomas Cook, 2009 A).
托马斯库克公司。是一家旅游公司。这个组织最初由英国人托马斯·库克于1841年创立。1855年,这家公司开始在国际上开展业务,托马斯·库克安排了他的第一次聚会,从哈里奇到安特卫普,再到布鲁塞尔,再到欧洲的一些城市,再到巴黎。1865年,托马斯·库克的办公室在伦敦舰队街开设。1873年,托马斯·库克父子在伦敦勒德盖特马戏团开设了新的总部,并首次出版了库克的大陆时间表和旅游指南。1919年,托马斯库克父子公司成为世界上第一家提供航空旅行的公司。
It has headquarters in Peterborough, UK. It employees approximately 10,000 people just in UK and 31000 around the world. It has 93 aircrafts. 3400 outlets around the world including franchised and company owned. It has spread its network in 21 countries with 86 hotels and resort properties. It has market of £8.8 billion with 22.3 million worldwide customers (Thomas Cook, 2009 A).
它的总部设在英国彼得伯勒。该公司仅在英国就拥有约10000名员工,在全球拥有31000名员工。它有93架飞机。全球3400家分店,包括特许经营店和公司所有店。该公司已将其网络扩展到21个国家,拥有86家酒店和度假酒店。它拥有88亿英镑的市场,拥有2230万全球客户。
Board of directors:董事会
It has acquired my travel and now the board of directors is drawn from both companies. This board is led by non executive chairman Michel Beckett. Thomas Cook’s board of directors has 8 members in it including 4 non-executive directors. And each of the committees is directed by the non executive director.
它收购了我的旅行社,现在董事会由两家公司组成。该委员会由非执行主席Michel Beckett领导。托马斯库克的董事会有8名成员,其中包括4名非执行董事。每个委员会都由非执行董事领导。
Board of executives: 执行委员会
Group secretary 集团秘书
CEO, East and West EU. 东西欧首席执行官
CEO, UK & IRELAND 英国和爱尔兰首席执行官
Group director and PR communications 集团总监和公关沟通
CEO, North America 北美首席执行官
CEO, Continental EU.欧洲大陆集团首席执行官
CEO, Group destination Mag. 首席执行官,集团目的地Mag
CEO, Airlines Germany 德国航空公司首席执行官
Group Director, Human resources 集团人力资源总监
Chief executive officer heads the executive committee and it meets ten times a year to review the company’s strategic growth and operational management. It has following order of power.
首席执行官领导执行委员会,委员会每年召开十次会议,审查公司的战略增长和运营管理。它有以下的权力顺序。
(Source: Thomas Cook (2009 B)
Complete picture of the company’s beliefs 公司信念的全貌
(Source: Thomas Cook, annual report 2007,p 6.)
Vision statement:愿景声明:
“We go further to make dreams come true”“我们更进一步,让梦想成真”
Strategy 战略
Strategy of Thomas Cook is “Strengthening its core mainstream business and investing for growth in independent travel, financial services and emerging markets.”(Thomas Cook, annual report 2008).托马斯库克的战略是“加强其核心主流业务,并投资于独立旅游、金融服务和新兴市场的增长。”
Objectives:目标
This is