ravel companies in the world. They did earn huge profits and prove to be prospector organisation. Jones et al (2001) stated that prospector organisation a produces a variety of products/ services in a changing environment and this does not commit to one technology. Thomas Cook exampled the same in this difficult time of travel industry.
这使得情况对公司有利，他们能够很好地应对危机。他们只是没有很好地应对这些变化，但事实证明，他们也是世界上最好的旅游公司之一。他们确实赚取了巨额利润，并被证明是探矿者组织。Jones等人指出，探矿者组织a在不断变化的环境中生产各种产品/服务，而不是致力于一种技术。托马斯库克在旅游业的这个困难时期也举了同样的例子。
“We have brought treasury and financial controlling closer together, for example,” says Heuberg. “They were separate functions; treasury was taking care of banks, credit lines, and so on, while reporting was the province of financial controlling. Now the two functions are working together far better. We have enhanced each function’s understanding of what the other does.” (The Finance Director, 2009).
Heuberg说：“例如，我们已经将财政部和金融控制更紧密地结合在一起。”。“它们是独立的职能部门；财政部负责银行、信贷额度等，而报告则是财务控制的一部分。现在这两个职能部门的合作要好得多。我们增强了每个职能部门对另一个职能部门工作的理解。”
What could have been done better? Recommendations 还有什么可以做得更好的呢？建议
Thomas Cook performed well during the recession and gone through it. They are expecting rise in profits in 2010 (annual report, 2008). They merged with my travel and became one of the largest travel companies of the world and few top listed travel companies in Europe but whatever they did, they did not leave their line of business. Everything products or services related to travel industry. According to Reeves and Deimler (2009) finance and banking are very good opportunities during recession. Stable banking companies make good profits during difficult times because of their strategies. Because at this time, normally just few lenders are in the market but borrowers increase which make the market attractive. Thomas Cook should have started banking.
托马斯库克在经济衰退期间表现出色，并度过了难关。他们预计2010年利润会增长。他们与我的旅游公司合并，成为世界上最大的旅游公司之一，也是欧洲为数不多的顶级旅游公司，但无论他们做什么，他们都没有离开自己的业务线。所有与旅游业相关的产品或服务。Reeves和Deimler认为，在经济衰退期间，金融和银行业是非常好的机会。稳定的银行公司在困难时期因其战略而获得良好利润。因为在这个时候，市场上通常只有很少的贷款人，但借款人的增加使市场具有吸引力。托马斯库克应该开始从事银行业务。
In travel industry Thomas Cook put all its intentions in existing destinations and did not introduce any new visiting place in the new world. They could have started their destinations towards poor countries like, Pakistan, Egypt, Syria and Zimbabwe. These countries are poor but reasonable for expenses to travellers. People can afford this market more easily as compared to traditional one because this is cheap which is very affective in recessions.
在旅游业，托马斯库克把所有的意图都放在了现有的目的地，并没有在新世界引入任何新的旅游地点。他们本可以从巴基斯坦、埃及、叙利亚和津巴布韦等贫穷国家出发。这些国家虽然贫穷，但对旅行者来说费用合理。与传统市场相比，人们更容易负担得起这个市场，因为它价格低廉，在经济衰退中非常有效。
They could have started bus company connecting all Europe. This could have brought their travel deals cheaper and adventurous because in recession people are money poor but time rich. They cannot afford extra money but they can be flexible for time. Bus service is cheaper but attractive way of expanding travel and tourism market.
他们本可以开办一家连接整个欧洲的公共汽车公司。这本可以让他们的旅行协议更便宜、更具冒险精神，因为在经济衰退中，人们有钱但时间充裕。他们负担不起额外的钱，但他们可以灵活安排时间。公共汽车服务是扩大旅游和旅游市场的一种更便宜但有吸引力的方式。本站提供各国各专业paper格式范文以及paper写作指导，如有需要可咨询本平台。
