a public company and its objectives are following:这是一家上市公司，其目标如下
“To carry on any activity of business as general commercial company.“作为一般商业公司开展任何业务活动。
To provide services of all descriptions.提供各种服务。
To lend money and granter provide credit and financial accommodation to any person and to deposit money with any person.向任何人提供贷款和赠款，并向任何人存款。
To invest money of the company in any investment and to hold, sell or otherwise deal with investments or currencies or investments or other financial assets.将公司资金投资于任何投资，并持有、出售或以其他方式处理投资或货币、投资或其他金融资产。
To enter into any arrangements with any Govt. Or authority, or person and to obtain from Govt. Authority or person any legislation, orders, rights, privileges, franchisees or concessions.与任何政府或当局或个人签订任何协议，并从政府或个人处获得任何立法、命令、权利、特权、特许经营权或特许权。
To borrow and raise money and accept money on deposit and to secure or discharge any debt or obligation in any manner. Etc.”借款和筹集资金，接受存款，以任何方式担保或履行任何债务或义务。等等。”
( Thomas Cook 2009 C)
Consequences of recession:经济衰退的后果
Wessels (2000) found causes or consequences of recession are different according to different people. But mainly recession occurs when genuine output falls for two repeated quarters. Recession can happen because the production falls down by its potential level or may be the prospective level decreases. He found that Monetary Economists believe that the large supply of money falls down suddenly, which is a biggest reason for recession. Naturally, economy is fully employed but because of money shortage people start saving and do not spend in the market which results in decrease level of spending and leads to low production. Singh et al ( 2009) “Technically recession means, of a country for two consecutive quarters”. In financial dictionary recession is deep slow down in the country’s economy
Wessels发现，经济衰退的原因或后果因不同的人而异。但衰退主要发生在实际产出连续两个季度下降的时候。衰退的发生可能是因为产量下降了其潜在水平，也可能是预期水平下降。他发现，货币经济学家认为，大量货币供应量突然下降，这是经济衰退的最大原因。自然，经济是充分就业的，但由于资金短缺，人们开始储蓄，不在市场上消费，这导致支出水平下降，导致产量下降。Singh等人认为“从技术上讲，衰退意味着一个国家连续两个季度的衰退”。在金融词典中，衰退是该国经济的严重放缓
The impact of recession on UK’s travel and Tourism industry:经济衰退对英国旅游业的影响
Independent wrote (2008) that recession was proving not very bad for UK’s travel industry because more people in UK are taking short breaks to local destinations. This gave comparatively good edge to the local tourism market.
《独立报》写道，事实证明，经济衰退对英国旅游业来说并不是很糟糕，因为越来越多的英国人正在前往当地目的地短暂休息。这给当地旅游市场带来了相对较好的优势。
BBC (b) (Nov. 2009) quoted global travel and tourism manager Caroline Bremner, “2009 was a challenging year for the travel and tourism industry, we predict that 2010 will be much better but at the same time recovery will be slow.”
BBC援引全球旅游业经理Caroline Bremner的话说：“2009年对旅游业来说是充满挑战的一年，我们预计2010年会好得多，但同时复苏也会缓慢。”
World Travel Market report(a)(2009) says, the travel industry has been hit badly by the recession and is still struggling to overcome this difficult situation. People are still losing jobs and shortage of credit bringing the tourism industry to its knees. Up to 8% Global competitors are expected to leave the travel market, 16% hotels and 14% airline business is going down. Global travel revenues fell by approximately 40 % during the recession.
世界旅游市场报告说，旅游业受到经济衰退的严重打击，仍在努力克服这一困难局面。人们仍在失业，信贷短缺使旅游业陷入瘫痪。预计高达8%的全球竞争对手将离开旅游市场，16%的酒店和14%的航空公司业务正在下滑。在经济衰退期间，全球旅游收入下降了约40%。
New strategy of the travel industry because of crisis:危机带来的旅游业新战略
According to WTM (b)(2009) the dramatic changes in the environment have made the travel industry to offer huge discounts. In 2009 the prices of holiday packages were 20-30 % lower as compared to 2008. Marriot and Starwood special promotional discounts ranged up to 50 % in 2009. There is new market is being searched and given name “FUNEMPLOYED”. Funemployed are those people who have lost their jobs and are cash poor but time rich. To offer huge discounts to these people mean making them thinking ” now or never”. Up to 15 % promotional offers to unemployed people on holiday packages. Etc. With all to this the expectations of travel industry for the next few yea
