Business Paper写作范文-什么是消费者行为？本文是一篇留学生Business Paper写作格式范文，主要内容是讲述消费者行为被定义为研究消费者以及为满足其需求和欲望而获取、消费和处置商品和服务的交换过程。换句话说，消费者行为受到生活方式、个性、知识、动机、态度、信念和感受的影响。本篇paper引用了Linehan理论提出，消费者的行为有三种活动；获取、消耗和处置。购买是导致实际购买的活动，消费是消费者将如何、在哪里以及在什么情况下使用产品，处置是消费者处置其消费的产品的行为。下面就一起来看以下这篇Business Paper写作范文的具体内容。
A consumer is generally thought of as an individual who recognises a need or desire, makes a purchase, and then disposes of the product during the three stages in the consumption process. The term consumer behaviour is used to describe two separate consumer entities; the personal consumer and the organisational consumer. The personal consumer purchases products for his/her own use, intended for use in the household, or as a gift. In each of these situations the product is purchased for final use by individuals, who are also known as ultimate consumers. The organisational consumer includes companies, schools, hospitals, etc… purchase products that are required to run their organisation. (Schiffman, Hansen and Kanuk, 2008). The decisions of all consumers are influenced by several individual characteristics that are linked to the consumers’ individual needs (Chaudhuri).
本篇paper提出消费者通常被认为是在消费过程的三个阶段认识到需求或欲望，进行购买，然后处理产品的个人。消费者行为一词用于描述两个独立的消费者实体；个人消费者和组织消费者。个人消费者购买的产品是供他/她自己使用的、打算在家庭中使用的或作为礼物使用的。在每一种情况下，产品都是由个人购买以供最终使用的，这些人也被称为最终消费者。组织消费者包括公司、学校、医院等。购买运营其组织所需的产品。所有消费者的决策都受到与消费者个人需求相关的几个个人特征的影响。
Consumer decision making process 消费者决策过程
Consumer decision making is defined as the process by which consumers identify their needs/desires, collect information on product/service, evaluate alternatives, and make the purchase decision. Psychological and economic factors determine these actions, and are influenced by cognitive and emotional factors such as family, friends, moods, role models, and advertisers (Schiffman, Hansen and Kanuk, 2008).
Paper解释了消费者决策是指消费者确定其需求/欲望、收集产品/服务信息、评估替代品并做出购买决策的过程。心理和经济因素决定了这些行为，并受到认知和情感因素的影响，如家人、朋友、情绪、榜样和广告商。
Decision-Making (Schiffman, Hansen and Kanuk, 2008, p 75) 决策
Input 输入
In this particular consumer behaviour model the input componant draws on external influences to serve as sources of information regarding a product and shape a consumer’s product-related values, behaviour and attitudes.
在这个特定的消费者行为模型中，输入成分利用外部影响作为关于产品的信息来源，并塑造消费者与产品相关的价值观、行为和态度。
The firms marketing efforts are a straight-forward attempt to inform consumers of their products and attempt to influence them into ourchasing said products. These inputs to the consumers decision making process form a clear marketing strategy employed by the company, that is a combination of the product (including its packaging), media advertisment, pricing policy and a carefully selected set of distribution channels to best suit their product and move the product from manufacturer to consumer (Schiffman and Kanuk, 2009).
这些公司的营销工作是直接向消费者告知他们的产品，并试图影响他们购买上述产品。这些对消费者决策过程的投入形成了公司采用的明确营销策略，即产品（包括包装）、媒体广告、定价政策和精心选择的一套分销渠道的组合，以最适合他们的产品，并将产品从制造商转移到消费者。
The sociocultural environment, also has a huge influence on the consumer. Sociocultural influences consist of a vast range of non-commercial influences. These influences such as social class and culture play a major role in how consumers evaluate products and make their purchasing decisions.
社会文化环境，也对消费者产生了巨大的影响。社会文化影响包括
