个阶段，消费者忽视了商业说服。
Comprehension 理解力
This stage begins if the consumer’s attention is attracted. If the consumer is attracted, then the message will be analysed against categories of meaning stored in memory.
如果消费者的注意力被吸引，这个阶段就开始了。如果消费者被吸引，那么将根据存储在存储器中的意义类别来分析信息。
Acceptance 接受
After comprehension, has occurred, the message will either be dismissed or accepted. The message is aimed at the consumer in the hopes of changing their current attitudes or beliefs towards the product.
在理解后，信息将被驳回或接受。该信息针对的是消费者，希望改变他们目前对产品的态度或信念。
Retention of information.信息保留
Finally, the desired outcome for any persuader is for the new information on their product or service is to be accepted by the consumer and stored in memory for later use.
最后，对于任何说服者来说，想要的结果都是消费者接受关于他们的产品或服务的新信息，并将其存储在存储器中以备日后使用。
Stage 3: Pre-purchase evaluation of alternatives 第3阶段：备选方案的购买前评估
Any alternative choices that are made by the consumer, are evaluated through utilisation of past experiences and previous evaluations stored in memory to select products, services, etc. factors affect this process of evaluation such as price, reliability, size, and quality (Schiffman and Wisenblit, 2015).
消费者做出的任何替代选择都是通过利用过去的经验和存储在记忆中的先前评估来选择产品、服务等来进行评估的。影响评估过程的因素，如价格、可靠性、规模和质量。
Stage 4: Purchase 第4阶段：购买
The next stage of the consumer decision making process is purchase. After a consumer makes the decision on whether to purchase a product or not, consumers pass through two phases. The first phase consists of the consumer choosing which retailer to purchase from. Once this decision has been made the consumer enters the second phase of this stage, which is in-store choices. This may be influenced by salespeople, product displays, etc. (Blackwell, Miniard and Engel, 2006).
消费者决策过程的下一个阶段是购买。在消费者决定是否购买产品后，消费者会经历两个阶段。第一阶段包括消费者选择从哪家零售商处购买。一旦做出了这个决定，消费者就进入了这个阶段的第二阶段，即店内选择。这可能受到销售人员、产品展示等因素的影响。
Stage 5: Consumption 第五阶段：消费
Once a purchase is made, the consumption stage of the process begins. This stage focuses on the consumers use of the product. In the case of a food product the consumer may use this product immediately or store it for much later use. Depending on whether the product is purchased with the intention of immediate use or for future use can affect how the consumer evaluates the product.
一旦进行了购买，流程的消费阶段就开始了。这个阶段的重点是消费者对产品的使用。在食品的情况下，消费者可以立即使用该产品，或者将其储存以备日后使用。根据购买产品的意图是立即使用还是将来使用，这可能会影响消费者对产品的评价。
Stage 6: Post-consumption evaluation 第6阶段：消费后评估
Post-consumption evaluation follows consumption, in which consumers are either satisfied or dissatisfied by their purchase and consumption of the product. If the product fails to meet the expectations of the consumer, then they will feel a sense of dissatisfaction. However, if the product does meet these expectations then the consumer will be satisfied with their purchase. The outcome of this stage is often stored in memory and will be used by the consumer when purchasing products once again. Customer satisfaction is key for businesses to gain a loyal customer base.
消费后评价遵循消费，即消费者对产品的购买和消费感到满意或不满意。如果产品达不到消费者的期望，他们就会感到不满。然而，如果产品确实符合这些期望，那么消费者将对他们的购买感到满意。这一阶段的结果通常存储在存储器中，消费者在再次购买产品时会使用。客户满意度是企业获得忠诚客户群的关键。
Stage 7: Divestment 撤资
Divestment is the final stage in the process and is basically the disposal of the product or its packaging after use. For example; a consumer may sell on their car to another consumer after they have finished with the car. In terms of food products, the product is generally completely used with the packaging either being recycled or disposed of completely.
撤资是该过程的最后阶段，基本上是产品或其包装在使用后的处置。例如消费者可以在完成汽车销售后将其汽车出售给另一消费者。就食品而言，产品通常完全使用，包装要么回收，要么完全丢弃。本站提供各国各专业paper范文，以及paper写作辅导，如有需要可咨询本平台。
