英国留学生旅游管理专业dissertation写作内容参考
马来西亚国际游客人数到达研究
The number of international tourists arrival to Malaysia马来西亚的经济发展迅速，在这几年里，马来西亚有很多的自然资源，如锡，棕榈油和橡胶。因此，自然资源可以成为马来西亚最大的收入来源，它可以帮助国内生产总值（GDP）的增加和赚取外汇和旅游业是第二大外汇收入来源。旅游业对马来西亚有着重要的作用。旅游业对经济的积极影响，除了它可以增加外汇收入，将有助于促进新的投资在国家，它可以增加就业机会。1999，马来西亚旅游局来了一场名为“马来西亚真正的亚洲”，它的成功带来了超过790万的游客到马来西亚和收据在RM 123亿收入和收入和游客抵达人数呈逐年上升的趋势。
据旅游马来西亚官方网站，他们的目标是促进马来西亚作为一个优秀的旅游目的地。他们的目标是展示马来西亚的独特的奇观，景点和文化，发展国内旅游业，提高马来西亚的市场份额的会议，奖励，会议和展览（老鼠）。他们的最终目标是增加外国游客到马来西亚的数量，延长他们的逗留的平均长度，增加马来西亚的旅游收入
Economic of Malaysia is growing rapidly in this few years; Malaysia has a lot of natural resources, such as tin, palm oil and rubber. Therefore, the natural resources can be the largest sources of income in Malaysia; it can help Gross Domestic Product (GDP) increasing and earning foreign exchange and tourism is the second largest sources income of foreign exchange. Tourism plays an important role for Malaysia. Tourism industry effects positively on the economy besides it can increase in foreign exchange earnings, would help promote new investments in the country, and it can increased the employment opportunities. In 1999, Malaysia tourism board has come out one campaign called "Malaysia Truly Asia", it success to bringing in over 7.9 million of tourists into Malaysia and receipts around RM 12.3 billion revenue and the revenue and tourist arrival number are keep increasing year by year.
According to Tourism Malaysia official website, their objective is to promote Malaysia as an outstanding tourist destination. They aim to showcase Malaysia's unique wonders, attractions and cultures, develop domestic tourism and enhance Malaysia's share of the market for meetings, incentives, conventions and exhibitions (MICE). Their ultimate goal is to increase the number of foreign tourists to Malaysia, extend the average length of their stay and increase Malaysia's tourism revenue. (Tourism Malaysia Official Website, 2010)
Malaysia government was also allocated amount of fund to tourism industry besides providing sufficient basic infrastructure. In 2006, tourism Malaysia received 30% more funding for advertising and other promotions in preparation for Visit Malaysia Year in 2007. The Malaysian government will spend RM1.8 billion under the Ninth Malaysian Plan (2006-2010), on upgrading tourist destinations and infrastructure, as well as on marketing promotions in major source markets. (Government Malaysia, 2006)
Tourism can bring in a lot of foreign exchange and creating many job opportunity, therefore it play an important roles in Malaysia economy. Tourism must work with state government, regional and local community planning and the economic development. Economic impacts are also important in marketing and management decisions.
According to 2005 data from World Tourism Organization (WTO), Malaysia places 14th in the ranking of counties either by international tourism arrivals. International tourism arrivals in Malaysia increased from 7.9 million in 1999 to 23.6 million in 2009, representing an average annual growth about 15.7 million and the growth of tourist receipts has been even more spectacular, rising from RM 12.3 billion in 1999 to RM 53.4 billion in 2009 with an annual growth about RM 41.1 billion (Malaysia Tourism Statistics, 2010).
In 2010, Malaysia's tourism is expected to generate RM 98 billion of economic activity. The industry's direct and indirect effect of travel and tourism in Malaysia in 2010 was expected to account for 37 billion of GDP (equivalent to 5.1% of total GDP) and 597,000 jobs (5.3% of total employment). However, since the tourism touches all the sectors of the economy, it bring a real impact is even greater. The travel and tourism sector generated RM 98 billion in economy GDP (equivalent to 13.4 of total GDP), export revenue, services and merchandise representing RM 89 billion (equivalent to 12.7% of total exports), economy employment representing 1,331,000 jobs (11.9% of total employment) and it making tourism in Malaysia is the sec
