which named Beijing Dafa Chia Tai Co. Ltd., and in 1989, Jilin Deda Co.,Ltd and Qingdao Chia Tai Co. Ltd were set up. After nearly 30 years of development, CP China now includes 8 chicken product enterprises, 1 pork product enterprise, 1 duck product enterprise,1 egg project enterprise and 3 convenience food enterprises. The variety of CP food is luxuriant, including fresh food like egg, chicken, pork and aquatic product, convenience food like convenient meal, frozen pastry, cooked meat product, leisure snacks etc., and others like wine, tea and so on. Among them, chicken industry ,which has more than 20 years history, is one of main food industries of CP Food. Today, the development of the domestic chicken industry is growing steadily, the market competition is becoming increasingly fierce. Food quality counts when CP China competing with small and medium-sized enterprises like Shandong Spring Snow, while food quality and price are no longer crucial when competing with big enterprises like Zhongliang and Liuhe, instead, marketing will be most important part. Through marketing, we can effectively recommend our product to objective consumers, meanwhile, we can strengthen the approval and consumption to our product and service, which could finally bring benefit for the company. During marketing, channel, which connects enterprises and consumers, plays an vital role. So selection and construction of channel largely decided marketing effect and scientific channel could promote marketing for enterprises.
On the construction of marketing channels, CP food has been to the area of product sales as a benchmark for the construction, at the same time show the regional sales situation, strong North and weak South is obvious, and then comparing the marketing channels in the country on the north of the marketi
