1.1 Background of Research 研究背景
1.1.1 Analysis from the Focus of Today's Society 从当今社会的焦点分析
随着中国对外开放的进一步深入，和国际交往越来越频繁。全球化使我们想到了文化的多样性、跨文化的交流和多样性的共存。在当代社会的条件下，信息技术的进入、后现代的展示、文化交流的扩大，使多元文化折射出新时代的特征。这些特点必然要求英语教学以思想文化交流为目的进行历史性的改革。中国传统英语教学的弊端主要在于语言本身，如语法、词汇、修辞等，而忽视了交际的基本功能。因此，文化差异往往成为人们交流的障碍。如果你不了解别人的文化习俗，不知道如何表达自己的本土文化，就不可能顺利而有效地交流。因此，作为英语教师，在英语教学中，我们有责任和义务提高学生对中英文化的理解，从而避免交际过程中的文化冲突和文化差异。
With China's further opening to the outside，international communicationbecomes more and more frequent. Globalization makes us think of cultural diversity,intercultural communication and coexistence of diversity. Under the condition ofcontemporary society，the access of information technology, the display ofpostmodern, and the expansion of cultural communication make multi-culture reflectthe characteristics of the new era. These characteristics will inevitably require thepurpose of English teaching with ideological and cultural communication to undertakehistoric reform. The disadvantages of traditional English teaching in China pay moreattention to language itself, such as grammar，vocabulary, and rhetoric, etc, regardlessof the basic function of communication. Therefore, cultural difference often becomesan obstacle in people’ communication. If you don't understand other's culture andcustoms，and do not know how to express your own native culture, it is impossible tocarry on the smooth and effective communication. Therefore, as English teachers, wehave responsibility and obligation to improve students' understanding of Chinese andEnglish culture in English teaching, so as to avoid cultural conflict and culturalinequalities in the process of communication.
1.1.2 Analysis from the Perspective of English Education
According to College English Curriculum Requirement, college English is arequired basic course for undergraduate students. As a systematic whole, CollegeEnglish has as its main components knowledge and practical skills of the Englishlanguage, learning strategies and intercultural communication; it takes theories ofEnglish language teaching as its guide and incorporates different teaching models andapproaches. The objective of college English is to develop students' ability to useEnglish in an all-round way, especially in listening and speaking，so that in theirfuture work and social interaction they will be able to exchange informationeffectively through both spoken and written channels, and at the same time they willbe able to enhance their ability to study independently and improve their culturalquality so as to meet the needs of China's military form, social development andinternational exchanges.Hu Wenzhong (1999 ) argued that as long as we looked into carefully, whereverin campus or situation in English affairs, some students or younger translators whodid not make mistakes in English phonetics and grammar, but their expressions werenot appropriate, which attributed to their lack of cultural knowledge input. Kramsch(1998) stated that culture teaching and language teaching were in the equallyimportant position. Language is a social practice，and culture was the core of languageteaching. Language teaching did not combine culture with four skills-listening,speaking, reading and writing, and cultivation of cultural awareness should beregarded as to promote language ability.Therefore, cultural teaching is indispensable in the English teach, and Chineseand western culture should be equally important. While in English class, Englishteachers tend to transmit English culture, and seldom teach Chinese culture. Thus,English teaching should pay more attention to teach Chinese and English culturetogether, and this way will be beneficial to students' English learning.
1.2 Research Significance
With the rapid development of the society，cultural teaching and learning incollege English class is required，including Chinese culture and English culture.However，how to effectively teach and learn Chinese and English culture is a keyissue.
