In the works of the Trade and Industry division UK, 2001, competitiveness connotes the aptitude to create the veracious goods and services with excellence, and efficiency. In their viewpoint, customers will be well served meritoriously by a given firm than other firms do.
The Organization for Economic Cooperation and Development (1996) took an extensive approach by defining competitiveness as the notch to which a firm or a nation in a perfect market settings, produce goods and services that satisfies international market demands, and also sustain the real income of its people. This description stresses the link concerning exports and standard of living, and recognizes four signs of competitiveness, labour efficiency; real income progression; actual profits and initial capital ratio of an industry; and the global trade rank of an industry.
In a more monetary sense, the World Economic Forum describes competitiveness as “the capacity of a country or company to proportionately earn more capital than its competitors in the global market”.
CHAPTER THREE (3) METHODOLOGY ................................ 36
3.1 DESCRIPTION OF THE STUDY AREA ......................... 36
3.2 RESEARCH DESIGN .................................. 37
3.3 SAMPLING PROCEDURE AND SIZE ....................... 38
CHAPTER FOUR (4) RESULTS AND DISCUSSION ........................... 42
4.1 INTRODUCTION ........................ 42
4.2 COCOA PRODUCTION IN GHANA VIS-à-VIS OTHER PRODUCERS IN WEST AFRICA ....... 42
4.3 COCOA EXPORT VOLUME AND VALUE AMONG EXPORTERS IN WEST AFRICA ........ 43
CHAPTER FIVE (5) SUMMARY, CONCLUSION, AND RECOMMENDATION ................. 56
5.1 INTRODUCTION .................................. 56
5.2 SUMMARY .................................... 56
5.3 CONCLUSION AND RECOMMENDATION ................................. 58
CHAPTER FOUR (4) RESULTS AND DISCUSSION
4.1 Introduction
This section presents conceptualized results and analysis of the export competitiveness of Ghana‟s cocoa industry in West Africa. Comprehensively, the section presents the performance of Ghana in cocoa production viz-a-viz other producers in West Africa, the trend of cocoa beans export from the major exporting countries in West Africa, Revealed Comparative Advantage (RCA) and Revealed Symmetric Comparative Advantage (RSCA) analysis of cocoa export from eight countries in West Africa, and the problems of the cocoa industry in Ghana.
Ghana‟s Agricultural sector policy note prepared by the World Bank (2017), maintain that Ghana‟s Cocoa beans production represents over one-fifth of world cocoa production. In Ghana, In Ghana, there are over 1.5 million growers of cocoa who cultivate cocoa on about 3 to 5 hectares of land (72). The above assertion is proven to be true based on the study findings. Expert responses from various stakeholders in the cocoa industry of Gh
