主要参考文献:
[1]Berman ,B..Marketing Channels[M].John Wiley & Sons,Inc.1996.
[2]Ingence,Charles A.&Parry ,Mark E..Is Channel Coordination All It is Cracked up to Be? http://www.51lunwen.org/marketing/ [J].Journal of Retailing ,2000,76(4):511-520.
[3]P.Hersey & K.H.Blanchard.Management of Organizational Behavior :Utilizing Human Resources[M].Prentice Hall,1999:3-54.
[4]Philip,Kotler.Marketin