什么是社交媒体？
社交媒体是一个笼统的术语，它包含了所有的工具，允许团队生成内容，并进行在线会话和内容交换。这种交互的另一个常用术语是“Web 2”。社交媒体是一种非常方便和廉价的工具，任何人都可以从个人部门到企业部门访问、创建和发布信息。这些媒体与更传统的工业媒体（报纸、电视、电影）有很大的区别，它们需要大量资源用于出版。
社交媒体和工业媒体的一个共同特点是能够吸引小范围或多个受众；例如，博客或电视节目可能达到零人或数百万人。有助于描述社会媒体和工业媒体之间的差异的属性取决于研究。这些属性中有一些是：
What is Social Media?
Social media is a blanket term that encompasses all tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content online. Another common term for interactions such as these is “Web 2.0”. Social media are highly accessible and inexpensive tools that all anyone from the personal sector to the corporate sector to access, create, and publish information. These media are greatly distinct from more the more traditional industrial media (newspapers, television, film) that require heavy resources use for publication.
One characteristic shared by both social media and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people. The properties that help describe the differences between social media and industrial media depend on the study. Some of these properties are:
1. Reach
- both industrial and social media technologies provide scale and enable anyone to reach a global audience.
2. Accessibility
- the means of production for industrial media are typically owned privately or by government; social media tools are generally available to anyone at little or no cost.
3. Usability
- industrial media production typically requires specialized skills and training. Most social media do not, or in some cases reinvent skills, so anyone can operate the means of production.
4. Recency
- the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response). As industrial media are currently adopting social media tools, this feature may well not be distinctive anymore in some time.
5. Permanence
- industrial media, once created, cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.
In his 2006 book The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yochai Benkler analyzed many of these distinctions and their implications in terms of both economics and political liberty. However, Benkler, like many academics, uses the neologism network economy or "network information economy" to describe the underlying economic, social, and technological characteristics of what has come to be known as "social media".
Andrew Keen criticizes social media[citation needed] in his book The Cult of the Amateur, writing, "Out of this anarchy, it suddenly became clear that what was governing the infinite monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of the loudest and most opinionated. Under these rules, the only way to intellectually prevail is by infinite filibustering." Information outputs and human interaction.
Primarily, social media depend on interactions between people as the discussion and integration of words to build shared-meaning, using technology as a conduit. Social media has been touted as presenting a fresh direction for marketing by allowing companies to talk with consumers, as opposed to talking at them.
Social media utilities create opportunities for the use of both inductive and deductive logic by their users. Claims or warrants are quickly transitioned into generalizations due to the manner in which shared statements are posted and viewed by all. The speed of communication, breadth, and depth, and ability to see how the words build a case solicits the use of rhetoric. Induction is frequently used as a means to validate or authenticate different users' statem
