mond and gold jewellery at affordable prices. The Brand personality is sophisticated, enthusiastic, competent, confident, extrovert, self made, successful and reliable.
Noteworthy
Gili was the brand that in India elevated Valentine's Day to 'the date' from it being just another date on the calendar. First jewellery brand from India to participate in Basel 2000, the World's biggest jewellery and watches exhibition held in Switzerland. In September 2011, M/s Brand Finance PLC (UK) valued Gili at rs 1018 crores.
Nakshatra
Nakshatra is a circular cluster comprising six to nine stones, with the central stone larger than the stones surrounding it, signifying a constellation. It is a modern, fashionable rendition of the traditional seven-stone 'Thodu' and the 'Kuda Jodi' jewellery, which are traditional Indian floral designs. The combination of traditional charisma and contemporary style helped it gain acceptance with women across age groups.
Brand Values
Overt Nakshatra brand values include beauty, radiance, class, elegance and quality. Amongst the symbolic values are femininity, celestial splendour and mystery. Each design is a stylized interpretation of the basic traditional 'kudajodi' which is believed to be auspicious, showering the wearer with blessings and good luck.
Noteworthy
The Nakshatra design is the only one to have universal appeal amongst women across India. The diamonds used to make up the Nakshatra cluster were formed over 800 million years ago. In September 2011, M/s Brand
Finance PLC (UK) valued Nakshatra at Rs. 1,014 crores.
ASMI
The design styling for the Asmi jewellery has always been that of curvilinear forms around a central stone of and above 5 points. It rightly personifies the woman of today and her inner fire. Asmi has under its patronage a range of distinctive, contemporary yet affordable designs in diamond jewellery.
Brand Values
From the outset, Asmi has aimed to fulfil every woman's innate need for self-expression, and has lauded the Indian woman's "inner fire". Asmi is a brand that is "for the woman of spirit", commemorating her success and inspiring her to achieve higher goals. It is an expression of the power of femininity, reflection of confidence, attitude and the inner spirit of a woman. The brand is also promoted as one that offers "Authenticity, Affordability, Accessibility".
Noteworthy
A special annual promotional event has always been organized on Woman's Day, as the most appropriate occasion to reinforce and reiterate the values and identity of the brand. In 2009, in association with FICCI Ladies Organisation, and an NGO- Fight Back, Asmi launched its Shakti Torch campaign on the occasion of Women's Day 2009, to combat the problem of domestic violence in India. In September 2011, M/s BrandFinance PLC (UK) valued Asmi atRs. 406 crores
D'DAMAS
D'damas has multiple sub-brands, each unique in positioning & offering. The brand also has items in all categories-rings, earrings, nose pins, pendants, bangles, bracelets, necklaces, Tanmanya, Mangalsutra, half sets nd full sets. Each sub-brand under D'damas offers stylized and contemporary designs, conceptualized and created by an in-house team of award winn
