近年来，经济发生了巨大变化，人们见证了网络营销在商业化社会网络（AudirtCH，1995）的巨大发展。电子商务的繁荣现象在当今世界越来越流行。因此，本文将对电子商务的创意和品牌进行分析，以便通过商业化的社会网络了解新的数字经济。
在论文的第二部分中，作者将简要介绍该课题的文献综述。新的数字经济学者们纷纷提出了自己的观点，有必要对它们的观点进行理解，以指导本文的观点。
在第三部分中，介绍了新的数字经济，以了解论文的研究背景，有助于对论文论点的更深入、更全面的认识。
In recent years, the great changes in the economy have taken place, making people to witness the tremendous development of on-line marketing under the setting of a commercially developed social network (Audretsch, 1995). The prosperous phenomena of e-marketing have become more and more popular around the modern world. Therefore, the thesis will analyze the creative ideas and brands of e-commerce so as to understand the new digital economy through a commercially developed social network.
In the second part of the thesis,the author will give a brief presentation of the literature review of the topic. Since many scholars of new digital economy have expressed their points of view, it is necessary to appreciate the opinions of them to instruct the standpoint of this paper.
In the third part of the paper,an introduction of the new digital economic will be presented to understand the background of the research of the paper, contributing to the deeper and more comprehensive recognition of the argument of the paper.
The fourth part of the paper aims to give a specific interpret of the role of creative ideas in the development of on-line marketing, because it will help to improve the competitiveness of e-marketing to some degree.
The influences of network brands on e-marketing will be explained in the fifth part of the paper, intending to comprehend the importance of building a network brand with good reputation that can promote the company to make huge profit (Kerpen, 2011).
The fact that some e-commercial firms have succeeded in the fiercely competitive market while other companies did not have the luck to survive among the congeneric ones should be studied from much more detailed aspects, therefore, this research will try to analyze the creative ideas and brands through a commercially developed social network in the background of new digital economy thatdevelops well at present and will continue to promise well in the future.
2.0The literature review of the research
2.1The understanding of the culture of thedigital economy
2.2The understanding of the on-line marketing with novel ideas and brands
3.0 The introduction of the new digital economy
3.1 The general understanding of the new digital economy
3.2 The success of the on-line marketing in the new digital economy
3.3The failure of the e-commerce in the new digital economy
4.0 The role of creative ideas in the field of on-line marketing
4.1Small creative ideas can produce competitiveness in an effective way
4.2The lack of creative ideas will result in marketing failures
4.3The methods to create novel ideas
4.4The basic criteria of creative ideas
5.0 The influences of network brands on e-marketing
5.1 The definition of on-line brand
5.2 Brand can promote the choice of the users
5.3The traits of the term of “on-line brand”
6.0Conclusion总结
In the above, the paper has given a brief introduction of the literature review of the research, providing readers with a general impression of the new digital economy. The culture of the digital economy has a deep connection with the development of technology. Two of the important elements of the new digital economy are the creative ideas and on-line brands. They have been described in detail in the fourth and fifth parts of the paper with some specific examples. The on-line marketing a great development of the world economy, contributing to the improvement of society around the world.The new digital economy is a complex term to comprehend. Although many works have been published to interpret the meaning of it, the range an implications are more than these existed works.
Due to this, the research of the digital economy should be carried out on much more detailed aspects, such as the creative ideas and on-line brands.
