1。摘要/摘要
1.1引言
5aibao是一家浙江文化有限责任公司，它提供了关于古董和其他艺术的网络交易和识别服务。公司实行收藏家提供在线共享平台，丰富的信息和交易安全c2b2c运行的新模式。
5aibao。网站的注册用户可以出售和购买古董在这个免费的网络平台。当买家选择购买古董，他们不会直接支付到卖家，而贸易资金暂时保存在5aibao，然后购房者可以自主选择以文物鉴定服务。接受卖方的古董后，5aibao评价中心将邀请相关专家鉴定的文物，与鉴定结论将通知双方当事人，最后双方可以根据鉴定结论确定交易。如果交易完成，5aibao将古董的买家，并支付到卖方。5aibao采集鉴定费用和贸易委员会。
1. Abstract/Executive Summary
1.1 Introduction of 5aibao
Zhejiang 5AiBao is a culture limited liability company, which provides the network transactions and identification service about the antiques and other arts. The company carries out the new C2B2C operation mode for collectors to provide the online sharing platform with abundant information and transaction security.
5AiBao's registered users can sell and buy antiques freely in this network platform. When buyers choose to buy an antique, they will not directly pay the money to sellers, while the trade money is temporarily saved in 5aibao, and then the buyers can independently choose to order the antiques’ identification service. After receiving the sellers’ antiques, 5aibao.com appraisal center will invite related experts to identify the antiques, and the appraisal conclusion will be notified to both parties, finally both parties may confirm the trade according to the appraisal conclusion. If the deal is completed, 5aibao.com will deliver the antique to buyers, and pay the money to the sellers. 5AiBao collectes appraisal charge and trade commission.
1.2 Market feature analysis
1.2.1 Mature international art auction industry
French Artprice Research Institute has released “Art Market Trends 2012”. This report shows that in 2012 global art auction amount will reach to 4.15 billion dollar, increasing by 10.2% compared to that in 2011. The annual rate of return of art investment maintains to about 30%, which is a high return (Feagin, 2011).
1.2.2 China art investment market
From 2007 to 2011 Chinese art turnover respectively is 636 million yuan, 11.39 billion yuan, 3.5 billion yuan, 5.99 billion yuan, 13.408 billion yuan. Just five years it has increased for 22 times. At the same time China has formed three art auction center cities, such as Beijing, Shanghai and Hangzhou. China's per capita GDP in 2003 firstly exceeded more than $1000 to $1090. Art investment market starts (Feagin, 2011).
In the domestic market of Chinese art market, almost the whole people participate in the art collection and investment. Chinese art collection industry appears to develop in the unprecedented speed. The state policy to the art collection is gradually loosing, domestic auction houses and artwork market rapidly develop. China also sets up a number of organizations for research and exchange. At present the art collection enthusiasts are increasing by 10% to 20% a year (Roy, 2011).
However, too many art collectors join in this market but lack experience and appreciate ability, so the speculators find out the opportunity of fraud, leading to the apprearance of many fake arts in the market. At the same time, there are less ways to identify art collections, a lot of folk organizations’ appraisal ability is limited, if people want museums or archaeological research organizations to identify them, for one thing these organizations do not have this kind of business, even if they provide regular service for the people, neither can satisfy the demand of the art collection lovers. Moreover, there are plenty of ancestral collections, people are not professional buyers and sellers, so it is hard for they to sell or to transfer the arts.
1.3 Operation and management team
The company alters the organizational form according to the different development phases. Because the creative industry’s organization mode needs enough flexiblity, so it needs to stimulate organization innovation.
The general manager of 5aibao.com is LiuLingling, who was born in antique aristocratic family. She is engaged in antique business industry for many years, she has a good reputation in Hangzhou art industry.
At the same time, the su
